O
Oksana Tunikova
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Content Strategist, Writer, Hotel Reviewer
Los Angeles, California, United States
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Résumé
Jobs
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GEO Content Marketing LeadFurtherAIApr 2026 - Current (7 months)Growing AI visibility and citation rank for FurtherAI brand (GEO, AEO and all things Editorial)- GCo-FounderGood Breakfast IncludedMar 2023 - Current (3 years 8 months)• Professional Hotel Photography A curated gallery of fully edited, high-resolution images for all your hotel's marketing needs — website, OTAs, social media, email campaigns, and print materials. Designed for boutique and independent hotels that want hospitality photography that does more than document a space.
• Social-First Vertical Videos A collection of professionally shot, fully edited vertical videos optimized for Instagram Reels, TikToks, and YouTube Shorts. Ready-to-post hotel social media content that captures the atmosphere of your property in motion.
• Hotel Social Media Management Full-service social media management for hotels and hospitality brands. Includes a monthly strategy call, a tailored content plan with visu - Content Marketing ManagerRipplingJul 2024 - Mar 2026 (1 year 9 months)
- Content StrategistInsight TimerApr 2024 - Jun 2024 (3 months)• Collaborating with a wider growth team on development and execution of a robust SEO strategy supporting company's business goals
• Overseeing end-to-end content production process from identifying topics and writing briefs to publishing and analyzing performance
• Hiring, mentoring, and managing a team of freelance writers and editors
• Preparing detailed SEO briefs for new and existing content (optimization briefs) Achievements:
• Updated 100 top-performing editorial pages in less than three months
• Polished and templatized key content production processes (brief writing, conversion optimization, publishing) - Content StrategistCurologyMay 2023 - Apr 2024 (1 year)• Owning content production end-to-end, at scale, while ensuring high quality, medical accuracy, and adherence with brand guidelines
• Researching and examining topic ideas, writing briefs for new and existing content (content optimization briefs)
• Mapping, analyzing and streamlining production process to optimize production cost and turnaround time (scaled from 20 to 50 published articles per month)
• Managing external agency and a team of freelance writers and editors
• Creating documentation and training materials for internal teams, external agencies and contractors (Writing style guide, CMS publishing manual, etc.)
• Working cross-functionally with brand, social, product, and customer insights teams to collect - Senior Client Manager – Conran Design Group NYHavas Health NetworkOct 2022 - Apr 2023 (7 months)• Supporting process for brand strategy, naming, research, and visual identity projects
• Working on presentations (structure, copy, design) for clients
• Managing internal and external creative resources for multiple concurrent projects
• Contributing ideas to pitches and creative proposals
• Day-to-day communication with multiple clients
• Parenting with clients to understand business initiatives and strategy
• Proofing all agency communication from SOW to proposals to campaign decks
• Working in collaboration with design and strategy teams to support development of client work
• Providing client services like brief writing, proposals, timelines, contact and status reports - Senior Brand ManagerVistaPrintNov 2020 - Oct 2022 (2 years)Responsibilities:
• Planning, budgeting, development, and execution of brand marketing campaigns and special projects
• Working with product, design, copy, and development teams to deliver multi-channel campaigns and projects
• Collaborating with team leads and stakeholders to understand objectives, craft project requirements and deliver the right creative output on-time and on-budget
• Ensuring consistency in messaging, tone of voice, look and feel of all brand communication across multiple touch points (web, paid ads, OOH advertising and social media)
• Development of content marketing projects that lead to growth in organic traffic and also help establish the authority and trust among the target audience
• A - Brand ManagerClarioApr 2019 - Oct 2020 (1 year 7 months)Responsibilities:
• Managing a cross-functional team of 8 people (copy, design, SMM and content marketing) to develop creative concepts and campaigns
• Collaborating with team leads and stakeholders to understand project requirements and deliver the right creative output
• Partnering with top-tier branding, advertising, and PR agencies in the UK, US and Europe
• Working as a thought leader within the business around creative concepts and brand experience, ensuring consistency of messaging, TOV, look and feel across all touch points
• Providing creative direction and guidance to copy, design and marketing teams to ensure that all the materials are on-brand
• Cooperation with product and development departments t - Content Marketing ManagerZEO AllianceDec 2017 - Apr 2019 (1 year 5 months)• Writing posts and articles for a corporate blog, scaled to 4 posts per week
• Working with journalists and publishers to get third-party coverage and improve authority on owned content
• Owned content strategy development and execution for marketing, advertising and consumer behavior topics
• UX copywriting and proofreading (website, landing pages, corporate pages on social media)
• Project management of creative development with PR and Design teams
• Writing and honing copy for A/B testing for conversion optimization - Content Manager & CopywriterRentberryNov 2016 - Dec 2017 (1 year 2 months)• Building and implementing a content strategy to reach B2B (homeowners and landlords) and B2C (tenants) audiences
• Writing articles and posts for corporate blog and industry-related media outlets
• Communication with journalists and PR managers to get third-party coverage
• Interviewing industry experts and opinion leaders to improve authority of owned content
• Writing pitches for startup platforms (Silicon Alley, Go2Crowd, Startup Pitch, Y Combinator and etc.)
• Guest blogging & link building for SEO purposes - Copywriting Team LeadUvoCorpMay 2014 - Oct 2015 (1 year 6 months)• Managing a team of 15 employees
• Setting up a weekly and monthly schedule
• Running weekly meetings and personal interviews
• Developing bonus programs for employee involvement and retention
• Editing, proofreading, and providing feedback to writers
• Working on an on-boarding program for new employees
• Assigning tasks and checking on their status - Advanced WriterUvoCorpNov 2012 - Apr 2014 (1 year 6 months)• Writing, editing, and proofreading of academic materials
• Creation of visual presentations
• Researching new topics (marketing, HRM, leadership, management, and etc.)
Education
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- Creative Writing: Novel IUCLAJan 2024
- master, Master’s Degree, Political Science and GovernmentTaras Shevchenko National University of KyivJan 2009 - Jan 2014 (5 years 1 month)
- MEnglish Language and Creative WritingMelton CollegeJan 2008