Data Scientist
Castus Info Solutions Pvt Ltd
Dec 2021 - Jun 2023 (1 year 7 months)
• Increased sales conversion rates by 20% by developing and deploying predictive models using Gradient Boosting, XGBoost, and Random Forest to identify high-potential buyers for push campaigns.
• Reduced data processing time by 35% by industrializing ETL pipelines with Python scripts, utilizing Pandas, PySpark, and SQL for efficient data extraction, transformation, and loading.
• Enhanced marketing ROI by 20% by developing customer propensity models using Logistic Regression, Gradient Boosting, and Neural Networks to identify high-value customer segments for personalized promotions.
• Improved customer segmentation accuracy by 25% by applying supervised machine learning algorithms (Logistic Regression, Decision Trees, K-Means Clustering), e