Esteban Martinez Henao

Esteban Martinez Henao  new_releases

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Senior Copywriter | B2B SaaS & Tech Content Strategy | 5+ Years, Bilingual
Antioquia, Colombia

Contact Esteban regarding: 
work
Full-time jobs
Starting at COP3M/month ~USD974/month
Flexible work
Starting at COP40k/hour ~USD13/hour
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Résumé


Jobs verified_user 15% verified
  • Marketers in Demand
    AI Content Specialist public Remote experience
    Marketers in Demand
    Jan 2025 - Current (1 year 8 months)
    Developed content strategy and copy for 30+ B2B clients across AI, SaaS, manufacturing, cybersecurity, and fintech. Synthesized technical complexity into positioning frameworks and campaign copy (ads, case studies, whitepapers, email, web) using AI tools (Claude, ChatGPT, Gemini) and AirOps to scale production while maintaining strategic coherence. Optimized campaigns with SEMRush and Ahrefs, improving organic visibility and lead quality across portfolio.
  • Expresia
    Content Manager verified_user Verified experience
    Expresia
    Mar 2024 - Jan 2025 (11 months)
    Built and scaled community engagement through strategic social media operations. Designed content initiatives aligned with product launches, developers and customer education, and retention objectives, connecting messaging to business outcomes.
  • ULTIM Marketing
    Copywriter Leader
    ULTIM Marketing
    Sep 2022 - Mar 2024 (1 year 7 months)
    Led bilingual creative team producing content for 20+ brands across healthcare, manufacturing, retail, fintech, and legal sectors in Colombia, Mexico, and the US. Directed positioning and messaging strategy for campaigns that improved brand positioning and accelerated lead generation. Navigated complex LatAm regulatory and cultural contexts to support market entry and regional expansion. • Developed and executed content and scripts specifically for publication on TikTok, enhancing brand presence and engagement within that platform.
  • ULTIM Marketing
    Senior Copywriter
    ULTIM Marketing
    Jun 2022 - Sep 2022 (4 months)
    Developed bilingual content strategy and copywriting (web, email, social, blog) for 15+ B2B and B2C brands across healthcare, manufacturing, retail, fintech, and legal sectors. Balanced English and Spanish market requirements, translating product complexity into culturally relevant narratives that resonated across LatAm and US audiences. • Authored engaging content and scripts specifically for publication on TikTok, expanding brand reach and engagement on the platform.
  • WWF Colombia
    Digital Media Consultant
    WWF Colombia
    Oct 2021 - Jun 2022 (9 months)
    Developed and executed comprehensive social media strategy for a global conservation organization, optimizing performance through continuous data analysis and testing. Managed online presence during periods of high risk and controversy, intervening in complex conversations around environmental topics. Led planning and execution of digital advertising campaigns, collaborating with marketing, sales, and creative teams to expand reach among conservation-committed audiences.
  • Isobar
    Content Specialist
    Isobar
    Feb 2021 - Oct 2021 (9 months)
    Developed and executed personalized content strategies for 5+ leading brands in CPG (Haceb, Gillette), fintech (Bancolombia, Credivaores), and insurance (Protección), identifying unique client objectives and designing content roadmaps aligned with buyer journey stages. Managed online communities and collaborated with creative, data, and commercial teams to produce content that generated significant engagement and supported customer acquisition. Analyzed real-time performance, iterating strategy based on audience insights.
  • Isobar
    Content Specialist
    Isobar
    Sep 2019 - Feb 2021 (1 year 6 months)
    Developed and executed content strategy analysis for leading brands in CPG (Haceb, Gillette), fintech (Bancolombia, Credivaores), and insurance (Protección), supporting identification of unique client objectives. Collaborated with creative, data, and commercial teams to produce client-aligned content, analyzing performance and reporting audience insights to inform strategy iterations.
Education verified_user 0% verified
  • P
    Periodismo
    Jan 2007 - Sep 2013 (6 years 9 months)