Julian Cante

B2B Marketing Coordinator – Acquisition

Pluxee

Nov 2025 - Current (9 months)

• Lead the Growth Marketing strategy focused on acquisition and conversion, developing campaigns that drive growth across all channels. • Monitor and analyze key KPIs to optimize lead-generation tactics and maximize ROI. • Coordinate with the Product and Commercial teams to create campaigns that highlight the differential value and strengthen the B2B value proposition. • Design commercial tools and onboarding processes that enhance the adoption and experience of new clients. • Execute strategic marketing projects focused on acquisition, cross-sell, and retention, aligned with the company’s growth objectives.

Ecommerce Marketing Coordinator

Alkosto SA

Jun 2024 - Nov 2025 (1 year 6 months)

• Leading the strategy and execution of Alkosto’s owned channels, developing and managing marketing campaigns that drive engagement and conversions across all digital platforms. • Monitoring key KPIs, interpreting data to generate detailed analyses, adjusting tactics to maximize ROI, and making informed decisions to achieve company goals. • Working closely with the design team and the .com team to implement new digital marketing strategies, ensuring an integrated and consistent user experience through coordination with the sales and customer service teams. • Implementing digital marketing tools to optimize campaign efficiency, monitoring market trends and competition, and training the team in best practices for digital marketing and data an

Social Media Manager

EQIFI

Jun 2023 - Jul 2024 (1 year 2 months)

• Supervising social media management for Beyond and EQIFi across various platforms (Twitter, Facebook, Instagram, LinkedIn), including content creation and brand maintenance. • Responsible for newsletter management and website content. • Utilizing social media marketing tools, I create and maintain our brand identity through graphics and text. • Collaborating with marketing experts to design effective social media marketing campaigns.

Social Media Manager

Beyond Enterprizes

Jun 2023 - Jul 2024 (1 year 2 months)

• Supervising social media management for Beyond and EQIFi across various platforms (Twitter, Facebook, Instagram, LinkedIn), including content creation and brand maintenance. • Responsible for newsletter management and website content. • Utilizing social media marketing tools, I create and maintain our brand identity through graphics and text. • Collaborating with marketing experts to design effective social media marketing campaigns.

Product Manager

Falabella Retail

Jan 2023 - Jul 2023 (7 months)

• Implement and manage marketing strategies for Crate&Barrel and GAP on social media platforms. • Create original content for the Crate&Barrel brand using stories, feeds, copywriting, and reels. • Design digital advertising campaigns and produce weekly newsletters for various brands. • Execute influencer marketing campaigns for different projects and brands, collaborating closely with business requirements and agencies. • Monitor and analyze data on advertising campaigns and iterate for active campaigns.

P

Social Media Marketing Consultant

Political campaign Camila Farfán

Apr 2019 - Oct 2019 (7 months)

• Manage the social media presence for the political campaign targeting a local position within the town. • Create engaging content including posts, graphics, and videos tailored to increase voter engagement and awareness for the campaign. • Monitor and analyze social media metrics to track the campaign's performance and make data-driven decisions. • Collaborate closely with the campaign team to integrate social media efforts with overall campaign strategies and activities. • Provide guidance and training to the campaign staff on best practices for social media management and content creation specific to this campaign.

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