M
Manish Dhasmana
About
Detail
D2C Growth | D2C Head | Performance Marketing | Paid Media Marketing | | Business Lead
Noida, Uttar Pradesh, India
Résumé
Jobs
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Sr. Digital Marketing ExecutiveParamount Infosystem Pvt Ltd• Designed and implemented overall social media strategy for various social media and PPC campaigns for multiple clients. • Revamped PPC advertising campaigns and optimized under- performing ads by conducting A/B tests, resulting in an immediate performance improvement. • Developed month end progress report, prepared search engine ranking and traffic reports to assess areas of potential improvements. • Performed SEO on page activities like keyword research, keyword management, link building, online marketing and competitor analysis. • Optimized web site content, meta-tags, keyword phrasing, and keyword density to improve organic search engine ranking pages (SERPs) in search engine.- Digital Marketing LeadAskmeBazaar• Managed & optimized paid ads for all assigned e-commerce categories (consumer appliances, health & fitness and kitchenware). • Handled large- scaled digital marketing campaigns with monthly budget of 1 Cr INR. • Performed daily monitoring and optimization of multiple ads such as search ads, remarketing ads, display ads, mobile ads, shopping ads, dynamic search ads, and Facebook ads. • Rocketed overall revenue by 300% and achieved an overall GMV of 3 Cr INR per month for assigned categories. • Managed the day-to-day post publishing across all social media channels of the brand. • Launched “share a story” campaign on Facebook and generated 10,000 followers. • Implemented social media strategy that led to 35% growth in total social media sha
- digital Marketing LeadSAT MicrosystemsExecuted an integrated end-to-end digital strategy including PPC, retargeting, display, email campaigns, social media, content outreach and marketing.
- Performance Marketing LeadNaturTrust• Lead the performance marketing and day-to-day marketing activities for a sustainable product (compostable bags) across the digital eco system, execution of marketing programs and ROI driven funnel strategy with tight deadlines for international market. • Managed a portfolio of organic and paid campaigns for across digital eco system. • Assessed and understood business objectives, translate those goals into a CPA strategy and lead generation action plan across platforms. • Managed initiatives aimed at increasing web traffic, driving user acquisition and conversion across the platforms. • Developed, tested, and optimised marketing funnels, track progress and report it to the operation head and founders. • Created a detailed monthly / quarte
- Head of GrowthDMC Healthcare• Lead the complete digital marketing strategy from scratch to achieve the marketing goal for UK market. • Rocketed overall revenue by 500% and achieved an overall ROAS of 300 % on all digital marketing spend within six months. • Monitored and optimized all paid campaigns (search, display, remarketing, Facebook, referral, affiliate and native ads). • Managed the paid marketing budget for all digital channels and controlled the spending on each quarter as per the allocated spending target. • Crafted and curated landing pages and lead-gen forms to increase the quality score, user’s experience and overall conversions. • Coordinated with the agency and creative department to design assets for the campaigns and to ensure the advertising efforts
- Head of Digital Marketing - D2C GrowthOswaal BooksDriving 10X growth in the D2C business through strategic digital initiatives, performance marketing, and customer-focused innovation.
- DBusiness Development ExecutiveD Designs CreationDerived sales and build long-lasting client’s relationship by understanding their needs through meetings, telephonic and written communication, and with regular follow up.
- Growth Consultant & Co-founderDigitoss Media
- Head of Digital MarketingMaharishi AyurvedaLead D2C across digital marketing, CRM, and development departments to drive D2C business
Education
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- MSC E- Business (E-MarketingNewcastle UniversityJan 2017 - Jan 2018 (1 year 1 month)
- Bachelor of Technology (B.Tech, Electrical, Electronics and Communications EngineeringKurukshetra UniversityJan 2004 - Jan 2008 (4 years 1 month)