Co-Founder and CEO - South Pacific
Seabase Limited
Jan 2003 - Jan 2010 (7 years 1 month)
Managing Director for New Zealand wholesale division. Introduced Australian wholesale arm managing all aspects of P&L, foreign exchange, supply chain, international tax, inter-company sales, new customer acquisition and sales growth. Secured exclusive territory agreement with publicly listed multi-national vendor and grew significant sales year-on-year. Signed and managed national sales team. Crafted annual marketing plans, revenue growth plans, GTM plans and overall business plans for each brand represented below. Introduced New Zealand retail arm significantly increasing direct to customer GP's and bottom line.
Seabase NZ held sole distribution for Quiver Surfboards, Creatures of Leisure, C4 Waterman Stand Up Paddleboards, Freestyle Watc