Brandi Smith

Senior Advisor, Digital Marketing Operations

AARP

Apr 2021 - Current (5 years 5 months)

Digital Marketing Manager

Verizon Enterprise Solutions

Feb 2018 - Apr 2021 (3 years 3 months)

Marketing Manager, Audience Engagement

Spectrum formerly Time Warner Cable

Jul 2013 - Jan 2017 (3 years 7 months)

Time Warner Cable was acquired by Charter May 2016. ********************************************* Creates marketing strategies and programs that drive consumer awareness, trial, and ongoing use of residential High Speed Data products and services, with the goal of increasing revenue. Collaborates with corporate and regional marketing teams to develop and execute on product marketing roadmaps, optimize advertising opportunities. Lead planning, design, and execution of a full range of audience engagement initiatives driving awareness, adoption, and ongoing use of the portal and related products/services. These include, email outreach, house advertising, paid advertising, sweepstakes/contests, social media outreach, TV spots, and web conten

eCommerce Producer & Content Marketing

Spectrum formerly Time Warner Cable

Jan 2010 - Jul 2013 (3 years 7 months)

Managed commerce-related partnerships on the Time Warner Cable portal to maximize revenue opportunities. Created and scheduled commerce promotions on the portal and related online properties to drive revenue. Facilitated the roll out of new commerce applications, QA and collaborated with engineering and our partners pertaining to development, enhancements and reporting. Managed partner agreements while balancing portal obligations. Created and managed the editorial calendar and marketing plan for up to 8 different partners across 5 different verticals.

Marketing & Content Program Manager

Aol

Oct 2006 - Nov 2009 (3 years 2 months)

Welcome Screen & AOL Shopping Main * Solely managed 30+ Welcome Screen DL promotions per month which drives 80% of the traffic to the Shopping site while maintaining programming and monetization of AOL Shopping Main page. * Streamlined Welcome Screen process and communication. * Partnered with Account Manager to secure WS promotion to partner sold galleries and deliver against commitments. Most notable gallery drove $240K in sales for the partner during 8 hour run. * Chartered new territory with Social Media efforts on Facebook and Twitter to increase brand awareness, expand the channel's reach and drive unique visitors to AOL Shopping. * Conceptualized and maintained new weekly deal focused franchises by securing partn

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Production Assistant Intern

Atlanta Apparel Mart

Aug 2004

Partnered with vendors to secure 100+ wedding dresses for annual fashion show under tight deadlines. * Wrote detailed descriptions to track and ensure safe return of sample merchandise to rightful vendor.

Recruiter

Aol

May 2004 - Oct 2006 (2 years 6 months)

Lead full life-cycle recruiting efforts for multiple disciplines including Business Operations, Project/Program Management, Finance/Accounting and Marketing. * Facilitated and executed on-campus recruiting strategy * Recognized for outstanding performance with HR Achiever Award (1 of 4 awarded yearly)

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Buyer Intern

Quantico Marine Exchange HQ

May 2004 - Sep 2004 (5 months)

* Supported centralized Consumables Division that serviced 6 locations with consolidating reports to analyze trends, plan inventory, and forecast sales using Excel models and Access Database. * Reconciled discrepancies on purchase orders against vendor invoices provided by Accounting * Developed and implemented marketing and advertising campaign for national "Back to School" ad from inception to completion, including editing the ad layout.

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Buyer and Planning Intern

HudsonBelk

Jun 2003 - Sep 2003 (4 months)

* Partnered with vendors to discuss sales trends, product placement and customer reactions. * Performed competitive analysis to influence sales and promotions * Managed comprehensive annual inventory operations. * Attentive to customer needs and satisfaction which resulted in increased sales and items sold per transaction.

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Marketing & Promotions Associate

US Concepts

May 2003 - May 2006 (3 years 1 month)

* Execute events and marketing plans to increase brand awareness and sales for target market. * Perform competitive analysis, report trends and share recommendations with upper management.

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