Sarah Renner
About
Detail
Vice President, Marketing Strategy and Analytics
Washington, District of Columbia, United States
Résumé
Jobs
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Executive MemberPavilionSep 2025 - Current (1 year 2 months)- Founding Executive MemberWednesday WomenMay 2025 - Current (1 year 6 months)
- Vice President, Marketing Strategy and AnalyticsMarketbridgeFeb 2024 - Current (2 years 9 months)
- Director, StrategyMarketbridgeJul 2020 - Feb 2024 (3 years 8 months)Manages successful delivery of projects across multiple solutions:
• Audience-First Marketing
• Agile Marketing Analytics
• Multi-Channel Marketing Activation
• Marketing Effectiveness Measurement - Marketing Account ManagerMarketbridgeMay 2019 - Jul 2020 (1 year 3 months)
- Director of Marketing Operations and AnalyticsFolio Financial IncApr 2018 - May 2019 (1 year 2 months)Managed marketing program development and analytics for multiple financial services brands within Folio Financial.
- Manager, Inbound Marketing and AnalyticsFolio Financial IncJan 2017 - Apr 2018 (1 year 4 months)• Increased leads generated from the relaunched Institutional website by more than 300% in first 4 months.
• Helped engage and convert 43% of acquired customers into users of a new platform, including 69% of high-value account holders.
• Relaunched search engine marketing efforts and generated positive ROI in first 2 years, with an additional 10 opportunities in the pipeline.
• Hubspot Super Admin, managing multiple domains, social media accounts, blogs, and websites.
• Managed Hubspot-Salesforce integration and ensured leads were passed efficiently to Sales team.
• Built Salesforce reports and dashboards for sales, marketing, and executive team use.
• Provided end-to-end reporting on marketing efforts and sale - Digital Marketing ManagerChalkableFeb 2016 - Jan 2017 (1 year)Chalkable, an education technology company, was acquired by PowerSchool in Fall 2016.
• Developed strategy and copy for marketing and content campaigns to generate sales leads.
• Brainstormed and implemented product usage campaigns for multiple audiences.
• Analyzed marketing data and reviewed trends to inform lead generation and product usage recommendations.
• Optimized Salesforce and Hubspot for maximum effectiveness.
• Managed contact database and developed best practices for Salesforce and Hubspot maintenance.
• Managed implementation of the Hubspot marketing automation platform. - Senior Marketing ConsultantMcKinley AdvisorsSep 2014 - Feb 2016 (1 year 6 months)Achievements:
• Decreased spend by 16% and increased year-over-year registrations for a client's conference.
• Recruited high-target prospects to rejoin an association, resulting in $240,000 in revenue and the highest conversion rate the association had achieved to date.
• Increase year-over-year new joins by 53% in one month. - Marketing ConsultantMcKinley AdvisorsAug 2012 - Sep 2014 (2 years 2 months)• Developed and implemented strategic marketing and communications plans based on client objectives, audiences and budgets.
• Created or refined client brand positioning, and managed brand standards and style guides.
• Wrote messaging for integrated multi-channel campaigns that increase brand awareness, generate leads and generate sales.
• Managed client relationships and created reports, tools and processes to bring greater efficiency and effectiveness while exceeding client expectations.
• Partnered with research staff to shape objectives and synthesize findings into actionable tactics.
• Implemented campaigns by utilizing client marketing tools, such as marketing automation software (Eloqua, Pardot, Marketo, Real - Manager, Marketing CommunicationsThe Chronicle of Higher EducationApr 2012 - Aug 2012 (5 months)
- Marketing Communications Project CoordinatorThe Chronicle of Higher EducationMay 2010 - Apr 2012 (2 years)• Developed strategic, integrated marketing campaigns for college and university branding promotion, and business-to-business and subscriber initiatives.
• Used marketing automation (Eloqua) and a CRM (Salesforce) to move prospects through the sales funnel.
• Wrote and deployed promotional, multi-channel branding campaigns to colleges and universities.
• Determined campaign strategy, selected targets and channels, created schedule, wrote collateral and oversaw creative development for campaigns.
• Worked with internal clients to fulfill promotional and sales support needs.
• Proofed all printed and online materials for the marketing department.
• Grew participation in the largest higher-education workplace sati - Freelance Project Manager/Copy EditorArnold WorldwideMar 2010 - May 2010 (3 months)• Proofed and project managed the Amtrak America travel brochure.
• Routed projects, updated schedules and managed deadlines for all client projects.
• Mediated conflicts and timeline issues between the account management and creative teams.
• Proofed and edited projects in accordance with established style guides, policies and procedures. - Copy EditorArnold WorldwideMar 2008 - Aug 2009 (1 year 6 months)• Proofed and edited all print, outdoor, TV, radio and web advertisements, which resulted in 41 ADDY awards for the agency in 2009.
• Updated and distributed a style guide for each client. Ensured all materials followed the client-approved style.
• Proofed requests for information, compensation schedules, requests for proposal, PowerPoint presentations and all other new business initiatives.
• Supported project management, routed projects, kept the team on schedule and coordinated deadlines with publications.
• Served on the DC Ad Club’s 2009 ADDYs award show committee, soliciting sponsorships and planning the event, which is the largest advertising competition celebrating creative excellence. - Copy EditorInvestment Company InstituteJan 2005 - Mar 2008 (3 years 3 months)• Proofed and edited press releases, research publications, statistical tables, white papers, graphics and three membership newsletters, ensuring ICI style throughout.
• Worked within the content management system to update pages and upload press releases to the website.
• Pulled Web statistics monthly and compiled reports for internal stakeholders.
• Wrote press releases, brochure updates and newsletters. - Copy Editor InternCincinnati EnquirerMar 2004 - Aug 2004 (6 months)• Read copy, wrote headlines and captions, and trimmed stories to fit layout.
• Made AP style edits and coded copy to Enquirer style for the Tempo (Life) section. - News InternUSA TODAYJun 2003 - Jul 2003 (2 months)• Researched and wrote data snapshots for front page of paper.
• Fact checked articles, provided research support for reporters.
Education
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- Bachelor of Arts, Journalism, Creative WritingMiami University