Adriana Sánchez Franco
About
Detail
Latam lead project manager (traditional trade reinvention) at NielsenIQ
Santiago de Querétaro, Querétaro, Mexico
Contact Adriana regarding:
groups
Networking
Résumé
Jobs
verified_user
0% verified
Latam lead project manager (traditional trade reinvention)NielsenIQOct 2020 - Current (5 years 11 months)- The primary global initiative of the company is to achieve a conversion rate of 80% from manually audited stores to electronically audited stores (scanners) within the Traditional Trade sector by 2024 (Digital Transformation). - I was in charge of the execution team's efforts to plan, monitor, and report the progress to incorporate these new electronic stores into our regular sample. - As of mid-2022, Mexico has successfully achieved a conversion rate of 76%. In the case of Brazil, the conversion rate stands at approximately 60%.- Operations performance & engagement managerNielsenIQJan 2019 - Sep 2020 (1 year 9 months)- Fully in charge of the Op Plan for the Nielsen Operation Center (NOC): planning, analysis, comparisons, submission and leadership presentation, as well as monitoring monthly performance vs plan and reporting (regional and global). - I worked with managers to improve engagement levels by designing, implementing, communicating and monitoring programs or initiatives that serve this objective. - Precise follow-up on Op and savings plan (2019-2020), allowing us to detect any deviation and put together action plans when needed, delivering savings as committed in the plan (~350K). - While improving the average salary range in the area to be @70% of the market (vs 55%).
- Reference data latam HUB LeaderNielsenIQMay 2017 - Jan 2019 (1 year 9 months)- Reference Data HUB: team management, quality improvement plans, KPIs, OP. 9 direct reports, +60 indirect reports. - Successful system migration of the Mexico production to a new and improved 'items management' system. - Worked the migration of the Colombian, Central America and Puerto Rico ops teams to Mexico HUB in record time: 6 months (vs 8 months standard.
- Client experience operations (digital transformation)NielsenIQFeb 2016 - Apr 2017 (1 year 3 months)- Traditional Trade Reinvention Project Mexico: I was entrusted with a crucial initiative in Mexico, responsible for managing a multi-functional team (internal and 3rd party partner). - Adopting agile methodology, I function as scrum master with the objective to replace manual audited stores with electronic stores (Digital Transformation). - Successful implementation of the project, ~25% of manual stores were replaced at a significantly lower cost (~50%) - The project served as a "Best Demonstrated Practice" and was used as a guideline for other countries to start implementing the initiative. • S •
- Nielsen store observation – HUB leaderNielsenIQJul 2014 - May 2016 (1 year 11 months)- Nielsen Store Observation (NSO) HUB: Planning, organization, execution and control of the activities and resources allocation (compliant with defined costs and specifications). - Guaranteeing the most efficient delivery process and quality. HUB was servicing LatAm and Asia countries, assuring compliance with SLAs and KPIs targets. 5 direct reports, +20 indirect reports. - 100% compliance with SLA: +500 days for 'in time' delivery to clients. Successful implementation of new products (NSO-Projections) in the region, that serves company growth by increasing NSO revenue ~25%.
- Client Experience OperationsNielsenIQOct 2011 - Jun 2014 (2 years 9 months)Latam Projects portfolio | Platinum & Key Clients LatAm: Responsible for managing quality related topics for Platinum and key clients in the region, alignment with CS team needs and analyze/monitor new opportunities supporting client strategy for growth | Responsible for managing regional quotation flow, as well as, new initiatives authorization process (budgeted or unbudgeted), including CAPEX requests. Manage, monitor and control LatAm project portfolio in Operations area. Manage Op Plan process for new Initiatives.
- BASES & CR LatAm Field ManagerNielsenIQFeb 2007 - Oct 2011 (4 years 9 months)Responsible for quality, costing and coordinating of fieldwork for all BASES and Consumer Research projects at NielsenIQ for the LatAm region. Keep adherence to global field quality standards, management and reporting of SLA's and KPI's, secure costs, schedule projects, fieldwork coordination and quality assurance (Door to Door, Online, Mixed methodology), cost negotiation with 3rd party partners and ensuring savings objective. Ensure online capacity and implementation of other electronic data collection. • Achieved savings and cost containment objectives every year (~10 to 15% annually) • I overpass the 'Online Conversion' objective set for BASES business unit (+16%)
- IInternational Program ManagerJan 2006 - Jan 2007 (1 year 1 month)Loyalty programs organization for self-service stores in Mexico and other countries in LatAM (includes: product shipping coordination, track of movements and responsible for product allocations; sales trend analysis and program "Wrap Up" for end results report)
- GAccount Executive & Operations Market Research ManagerGDV Group MxJan 1997 - Dec 2005 (9 years)As an account executive I coordinated projects for our largest client, Procter and Gamble, across Mexico and Latin America. Responsibilities included handling quotations, designing questionnaires, and overseeing project management activities. Later on, I was promoted as Operations Manager, where I held the responsibility for the ops team (workload administration, performance management and continuous development). Our area successfully managed the operational aspects of the marketing research projects, overseeing various aspects such as questionnaire design, interviewer briefings, coding supervision, data tabulation, and presentations. This role included managing a team of 10 direct reports
Education
verified_user
0% verified
- Project management foundations: ethicsLinkedInMay 2023
- Project management foundations: requirementsLinkedInMay 2023
- Cert Prep: PMI agile certified practitioner (PMI-ACP)®LinkedInApr 2023
- (M.B.A.) in business administrationTecnologico de MonterreyJan 1999 - Dec 2002 (4 years)
- Bachelor of science in marketingTecnologico de MonterreyJan 1992 - Dec 1996 (5 years)