Adriano Cabalieri Marketing Director

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Member of the Board of Advisors

Gulf News Portal,

Apr 2023 - Current (3 years 6 months)

• Provided strategic guidance and direction to the organization.• Reviewed and provided feedback on strategic plans and business initiatives.• Provided mentorship and guidance to executive leadership.• Helped to shape the strategic direction of the organization.

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Manager of Marketing Communications

VIVA Bolivia Telecommunications and Data Company,

Aug 2021 - Jan 2023 (1 year 6 months)

• Oversaw the creation of content for various marketing channels such as digital, print, and social media.• Monitored and analyzed campaign performance to optimize results and ROI.• Maintained relationships with key stakeholders and industry influencers.• Coordinated with sales teams to align marketing efforts with business goals.• Created a comprehensive go-to-market strategy for a USD 80 million investment in the B2C market segment, spearheading a cross-functional team of over 15 internal stakeholders to develop a cutting-edge product offering.

Country Manager OF South Cone ReGION

Atrevia

Aug 2019 - Jul 2020 (1 year)

• Led all operations and strategies in the South Cone region.• Oversaw the entire sales and marketing activities.• Fostered a strong company presence in the South Cone region.• Drove innovation and continuous improvement to stay ahead in the market.• Analyzed $800K of monthly marketing spend data to optimize audience, creative, and copy of campaigns; increased conversion by 12% MoM and decreased cost per acquisition by 30%.

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Marketing Director (FOUNDER)

IKIGAI PR Marketing Communications

Dec 2016 - Current (9 years 10 months)

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Director of Marketing Communications and PR

IKIGAI Marketing Communications and PR

Dec 2016 - Current (9 years 10 months)

• Developed and implemented integrated marketing communication plans to promote brand awareness and reputation.• Managed budget allocations and tracked ROI for marketing campaigns and PR initiatives.• Doubled new user acquisition by 12% through the implementation of new marketing strategies focused on online advertising and improving the company's web presence, social media, and search engine optimization.• Implemented SEO and SEM strategies to increase online visibility and drive website traffic.• Utilized data analytics tools to track campaign performance and adjust strategies as needed.• Developed and executed a successful Google AdWords campaign that boosted customer acquisitions by 20% and reduced cost per acquisition by 50%.• Clients

Manager of Marketing Communications and PR

Greenpeace International

Jan 2015 - Dec 2016 (2 years)

• Managed relationships with media outlets and fostered press coverage.• Led a team of marketing and PR professionals to achieve goals.• Monitored and analyzed the performance of marketing campaigns.• Evaluated the effectiveness of marketing communication campaigns.• Reorganized the communications team to focus more on customer communication, and gained valuable input that led to the redesign of the communications strategy, increasing ROI by 25%.

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Regional Manager of Marketing Communications AND PR

Newlink Group,

Jan 2014 - Jan 2015 (1 year 1 month)

• Developed and executed strategic communications plans to enhance brand visibility• Drove engagement through social media and digital marketing efforts• Cultivated relationships with key stakeholders and influencers• Provided guidance and support to regional marketing teams• Liaised with marketing to drive email and social media advertising efforts, using predictive modeling and clustering, resulting in a 35% increase in revenue.

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Manager of Marketing Communications and PR

Omnicom Holding Group,

Feb 2010 - Jan 2014 (4 years)

• Developed and managed the marketing communication budget to optimize resources and achieve ROI.• Stayed up-to-date with industry trends and best practices to continually improve marketing communication strategies.• Implemented SEO strategies to enhance online visibility and drive organic traffic.• Managed media relations by drafting press releases and pitching stories to journalists. Successful media placement in business and advertising trade publications establish to a 15% increase in new customers.

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Public Affairs and Communications Manager

FADEEAC (Argentinian Transport Federation)

Dec 2006 - Feb 2010 (3 years 3 months)

• Developed and maintained relationships with key stakeholders, including media, government officials, and community partners.• Led crisis communication efforts to manage and mitigate reputational risks.• Organized and coordinated public relations events and campaigns.

Communications Analyst

CaixaBank

Aug 2003 - Dec 2006 (3 years 5 months)

• Utilized various communication channels to disseminate information to internal and external stakeholders.• Created engaging content for websites, social media platforms, and email newsletters.

Adriano Cabalieri

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Adriano Cabalieri

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