Adrian Figueroa
About
Detail
Co-Founder & CEO / Head of Product
Puerto Rico
Résumé
Jobs
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CEO & Head of ProductRoutinaDec 2025 - Current (11 months)- Co-Founder & CEO / Head of ProductFLEXIOApr 2020 - Current (6 years 7 months)• Conceptualized a validated business model, providing a tech/IP blueprint, comprehensive services, and innovative business models. Secured initial funding while meticulously designing departments and their operational and business processes.
• Spearheaded the development of the company's product roadmap and guided strategic vision and planning, ensuring alignment with long-term business goals.
• Effectively managed and synchronized the executive team across diverse departments, including operations, support, HR, driver recruitment, finance, sales, marketing, technology, fundraising, and growth.
• Played a pivotal role in negotiating and finalizing capital-raising rounds, strengthening investor relations, and securing essenti - IT Project ManagerRicoh USA IncOct 2019 - Apr 2020 (7 months)• Managed projects with global stakeholders focused on technology, IT, software and hardware implementations in sectors ranging from banking, healthcare, governmental, and SMB’s.
• Led a crucial project in 2019-2020 which was the decider for the company winning the Sales Cup of the Americas.
• Worked with all five process groups (Initiation, Planning, Executing, Monitoring/Controlling, Closing).
• Managed budgets of millions of dollars, and was key in strategic decision making with company management.
• Helped innovate the PM department processes and systems for better efficiency.
• Received a permanent position offer after pandemic started, but had already received an initial investment to start Flexio, and moved f - Chief Estimator & Project ManagerOM Consulting Engineering PSCMay 2019 - Oct 2019 (6 months)• In charge of evaluating and preparing road safety and construction cost estimates per DTOP and FEMA requirements, and the team assigned to it.
• Managed work performance data for milestone decision making and overall progress oversight.
• Evaluated bid proposals from construction companies for public school repairs and maintenance and validated total cost for repairs of companies’ proposals and wrote reports confirming proposals’ responsiveness to government requirements.
• Finished main project, became PMP, and received offer from Ricoh as IT Project Manager. - MLead of Operations & Business DevelopmentMMGlobalJan 2017 - Jun 2017 (6 months)• For an M2M-Global subsidiary, TrakSecure, I worked on the design and implementation of a new business model in the GPS / Low Credit Score auto leasing market, and built the sales, operations and support structures.
• Helped close financing strategy with banks and cooperatives.
• Personally closed first auto dealership client.
• M2M owners became investors in OdFlex and left to work on it full-time. - OFounder & CEOOdFlexNov 2016 - Apr 2019 (2 years 6 months)• Founded first digital on-demand cargo transportation network company in Puerto Rico (Flexio first version)
• Designed and built all the company systems, business models, and business processes including Tech, Operations, Sales, Marketing, Support, and HR/Driver Recruiting.
• Managed an administrative team of 8 individuals, trained 581 drivers, actively managed 320+ drivers, and participated in most aspects of building a company such as customer and idea validation, project management, sales, marketing, operations, full recruiting process and active driver engagement, software, business development, problem solving, etc.
• Experienced and worked first-hand scenarios such as capital raising, joint venture, partnerships, negot - Founder & CEO (sold company)Dame Un BiteAug 2015 - Dec 2016 (1 year 5 months)• Restarted business with new technology.
• Designed, managed and implemented the requirements for the software, operations, recruitment, and marketing.
• Helped create the Sales Plan and onboarded many restaurants.
• Led an operational company for 8 months. - SCo-FounderSociallyRicher and Tectonics ConferencesAug 2015 - Mar 2016 (8 months)• SociallyRicher is an Instagram Optimization Platform in which businesses get consulting on how to grow their Instagram accounts in the most targeted way possible. Operated solution for 12 months.
• Tectonics (initially Cenas Empresariales) is the bridge between Puerto Rico's new generation of doers, the island's serial entrepreneurs, and the world's most influential changemakers. Helped in the strategic founding of the conferences and participated in the first big event which was hosted in Foundation for Puerto Rico.
These were two projects I helped create in between the restarting of DameUnBite with its new minimum viable product. - RReal Estate AppraiserRaimundo Marrero Appraisers PSCJan 2015 - Jun 2015 (6 months)• Prepare as-is market value appraisal reports for residential and commercial properties based on fee simple interest.
• Arrange meetings with managers for the verification and acceptance of proposals and appraisals.
• Worked here until having to move full-time to DameUnBite. - Electric Distribution Operations Analyst - InternPacific Gas and Electric CompanyMay 2014 - Aug 2014 (4 months)•Analyzed and developed a testing plan for the Smart Grid Fault Location Application pilot project to be used as a complement for the existing one.
•Designed an efficient process of gathering outage samples from the field, also building a database of these to be stored in a SharePoint.
•Assisted in the document control of the three Smart Grid Pilot projects in process.
•Received Full-Time offer. Declined to pursue other opportunities after graduation. - RSummer AnalystRaimundo Marrero Appraisers PSCMay 2013 - Aug 2013 (4 months)• For major contract appraiser, analyzed real estate market for domestic commercial properties using Tasamax database. Helped company land 2 bank contracts by preparing and editing proposals.
• Prepared appraisal documents including property descriptions, valuation methods, and highest and best use.
• Arranged meetings with managers for the verification and acceptance of proposals and appraisals.
• Received offer to return. - Co-FounderDame Un BiteSep 2012 - Jul 2013 (11 months)• Founding of first Digital Food Delivery Company in Puerto Rico, while still in 3rd year of my B.Sc. in Electrical Engineering.
• In charge of the idea to product phase.
• Gained knowledge on how to build technology, sales, operations, and many business processes.
• First time involving in a startup/business. Paused company until graduation in 2015.
Education
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- Stanford Latino Entrepreneurship Initiative - Latino Business Action Network, Business Administration and Management, GeStanford University Graduate School of BusinessJan 2022 - Dec 2022 (1 year)
- Bachelor of Science (BS, Electrical and Electronics EngineeringUniversity of Puerto RicoMayaguezJan 2009 - Dec 2014 (6 years)Electrical Engineering with concentration in Power Systems
- AHigh SchoolAmerican Military AcademyJan 1997 - Dec 2009 (13 years)
Projects (professional or personal)
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- PPower Electronics ProjectSep 2013• Work with 3-member team to design autonomous way to analyze solar panel output to be used as new experimental instrument for upcoming students. • Use microprocessor to create modified square signal to cancel harmonic currents of single-phase and 3-phase inverter to provide lab with design for new experimental purposes. • Work to be used as new design for measure and analysis of power electronics components.
- PPower Analysis ProjectApr 2013• Created 7-bus system (power flow, single line to ground fault, and 3-phase fault), 6-car electrical station able to fully charge in 3 minutes, and Zbus direct determination MATLAB code.
- MMicro-Mouse Autonomous Robot DesignAug 2011• For international competition, developed micro mouse robot design able to run autonomously through a maze. • Oversaw financing of project and arranged sales of merchandise to promote design. • Coded infrared sensor logic for Arduino One microcontroller.