A

Adrian coy

About

Detail

Mexico City, Mexico

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • c
    Founder
    coy.ink
    Jan 2025 - Current (1 year 10 months)
    Launched and currently lead a creative printing and design business specializing in branding, promotional materials, and custom merchandise. Oversee all aspects of operations, from client relations and creative direction to business development and production. This venture has strengthened my entrepreneurial skills and deepened my connection to the creative process.
  • TV Azteca
    Digital Promotion Director
    TV Azteca
    Jan 2025 - Current (1 year 10 months)
    Lead and combined strategy and creativity to design engaging digital experiences that connected the brand with millions of viewers. I led teams in producing compelling visual and interactive content, leveraged analytics to refine messaging, and fostered collaboration between creative and technical departments to deliver impactful digital storytelling.
  • Noname
    Head of Communication
    Noname
    Jan 2024 - Jan 2025 (1 year 1 month)
    Collaborate with start-up marketing and communications agency mainly focused in ONG operations for clients in La Paz: iAlumbra and Santomar.
  • T
    Digital Executive Creative Director
    TeranTBWA\
    Jan 2015 - Jan 2024 (9 years 1 month)
    Reporting directly to the CCO, the role includes rising the bar for the creative deliverables of the team and creating an multi-skilled work unit with high performance and quick response. Successfully designed and created a new team including roles, processes and performance standards for Volaris airlines, managing 30+ staff across 4 countries. Grew business profit for 4 years in a row for Volaris airlines. Accomplished and maintained high score evaluations and craft value for FUD brands for the past 3 years. Responsible for attaining the following clients in the past 2 years: Evenflo and Cottonelle (Kimberly-Clark), Reckitt (Pharma and Consumer Brands), Gatorade (2022 Worldcup campaign, in collaboration with the network).
  • M
    Digital Team Leader
    McCann Worldgroup CDMX
    Jan 2009 - Jan 2015 (6 years 1 month)
    As part of the executive board, the main mission for this rol was to digitally advance the agency to the next era while growing and managing digital-only own business. Spearhead the digital evolution of the entire group (300+ employees) while leading an operation of 30+ staff. Winning and keeping the GM Luxury brands with a strong collaboration with the entire network and 2 countries. Surpassing yearly business objectives (+18%) while in this role.
  • J
    Creative Director
    JWT CDMX
    Jan 2007 - Jan 2009 (2 years 1 month)
    As a Creative Director, I led a dynamic team focused on non-traditional media deliverables, overseeing the BTL, CRM, and Digital creative initiatives for the agency. My role involved not only directing creative projects but also ensuring that our strategies were informed by robust marketing analytics to maximize impact. While my primary focus was on BTL advertising and candidate relationship management, my experience in healthcare marketing provided valuable insights into the unique challenges and opportunities within the pharmaceutical sector, allowing me to tailor our creative approaches effectively. Additionally, I utilized Adobe Creative Cloud to enhance our visual storytelling and art direction, ensuring that all deliverables resonated
  • O
    Creative Director
    Ogilvy 141 CDMX
    Jan 2005 - Jan 2007 (2 years 1 month)
    Creative lead for BTL design, strategy, creation and implementation. Conducted all BTL creative efforts for Tobacco, Alcohol and non-traditional brands.
  • D
    Associate Creative Director
    Delta Group CDMX
    Jan 2000 - Jan 2005 (5 years 1 month)
Education verified_user 0% verified
  • U
    Degree in Industrial Engineering
    UNIVERSIDAD PANAMERICANA CDMX
    Jan 1997 - Jan 2003 (6 years 1 month)