Adriana Zavala PR & Communications Specialist

Operations & brand specialist

Knock

Jan 2025 - Current (1 year 9 months)

KOCK is a full-experience Creative Agency with a focus on Branding, Design and Digital presence for Luxury Realtors.
How do I collaborate? Ensuring smooth agency operations and developing impactful brand strategies for real estate clients. Creating and optimizing SOPs, managing resources, and coordinating internal teams. Collaborating with the leadership team to craft innovative brand strategies & mkt campaigns. Conducting in-depth market research to stay ahead of industry trends and assessing campaign success through metrics and feedback.

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Communications Chief

Soham Wellness Group

Feb 2018 - Dec 2022 (4 years 11 months)

As the Communications Chief at Soham Wellness Group, I lead a dynamic team focused on communications, marketing, connections, events, and digital initiatives, all aimed at fostering a global wellness community. My role involves crafting and implementing strategies that enhance brand awareness and drive collaborations, ensuring our project and retreat venues resonate with our mission of healing and honoring Nature. I oversee event management and brand strategy, while also emphasizing community building and digital marketing to create meaningful connections. Additionally, my experience in account management has been instrumental in navigating the complexities of our three distinct brands—Soham Retreats, Casa Soham, and Soham Yoga—allowing for

PR director

Wild Child Group PR

Aug 2017 - Current (9 years 2 months)

As the PR Director at our boutique agency, I lead a collective focused on enhancing wellness projects and brands, fostering synergies to capture greater market share. Our full-service approach encompasses strategic expertise in brand architecture, public relations, and marketing consulting, alongside business development strategies and website design. I cultivate strategic partnerships and collaborations, ensuring our clients benefit from tailored communication solutions. My role also involves content creation, experience curation, and executive coaching, where I leverage my skills in speechwriting and strategic connections with community influencers. Additionally, I utilize project management tools like

Brand & Community Manager

Lululemon Athletica

Oct 2016 - Nov 2018 (2 years 2 months)

As a Brand & Community Manager, I was instrumental in creating and connecting the community to the world of Lululemon Athletica since the brand's arrival in LATAM. I developed and implemented PR and brand awareness strategies tailored for both potential and existing markets across Mexico. My role involved organizing and executing creative, inspirational, and inclusive events for the local community, including meet & greets, retreats, and fitness classes in unique venues. I supported brand ambassadors in sharing their vision, aligning it with our brand goals, and played a key role in the official showroom opening. Additionally, I engaged in public and media relations to facilitate new market development. I fostered relationships within the L

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PR and Education Advisor Sr

Education Travel Group

Feb 2014 - Jul 2016 (2 years 6 months)

Education & Travel Group 2014. Public Relations and Educational Advisor for BEO World English Programs in the UK (British English Olympics, World English Experience, EduTravel).
Client care, PR duties for prospective schools, communication strategies, presentations, reports and FAM trips to London.
Campus Director and Group Leader for Easter and Summer Programmes in England, Paris, and Canada. Corporate and social event planning.
Projects: BEO World Programmes, FAM trips, Teacher Training London, Teacher Training Mexico, StartUp, The Oxford TCC.
British Council Certified UK Agent.

Communication & Image Consultant

Universidad Anáhuac

Feb 2013 - Jan 2014 (1 year)

Communication and PR strategies for each Semper Altius School in Mexico.
Social media training and consulting.
Internal and external communication consulting.
Corporate and alumni event organization.

Senior Account Executive

Extrategía Comunicación y Medios

Jan 2012 - Nov 2012 (11 months)

Account Executive Sr, Social Media manager.
Event coverage and planning (corporate and social); FAM trips for brand ambassadors, Communication & PR strategies planning and development, Media relations, press releases, interview management; new client pitches.
Accounts: Jose Cuervo, Herdez, Mc Cormick, Body Bright; Kikoman.

Jr Account Executive

Guerra Castellanos y Asociaciados

May 2010 - Feb 2012 (1 year 10 months)

Account Executive Jr and Community Manager.
Media relations, press releases, corporate and social event planning and coverage. Social media PR, content management, analytics, sweepstakes.
Accounts: Best Buy Mexico, Ford Mexico, Comex, ColorLife, Aeromar.

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Disney Live Production Assistant

OCESA ENTRETENIMIENTO

Jul 2009 - Aug 2009 (2 months)

Production Assistant for Disney Live Mexico City tours. Show logistics and crew assistance.

Adriana Zavala

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Adriana Zavala

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