Adriana P. Serrano

Adriana P. Serrano

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Media & Operations Leader | Elevating Storytelling, Innovation, and Scalable Content Experiences Across TV, Streaming & Digital Platforms
Florida, United States
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Résumé

Jobs verified_user 0% verified
  • Celebrity Cruises
    Manager, Broadcast & Media Operations
    Celebrity Cruises
    Apr 2025 - Current (1 year 3 months)
    I lead Celebrity Cruises’ fleetwide Broadcast & Media Operations, guiding 14 shipboard teams in delivering seamless media experiences through innovative transmission technology and strategic programming. I oversee original content production for Entertainment, optimize onboard film and TV offerings, and drive system upgrades that enhance both guest engagement and operational reliability. Partnering with technical teams, I future-proof the fleet’s media environments through the integration of new broadcast equipment, delivery platforms, and large-scale display systems. I also manage an $8M annual budget across Programming, Content, Repair & Maintenance, Production, and Operations, while directing investment decisions for New Build initiative
  • NBCUniversal
    Senior Manager, Video Operations - Global Streaming Technology
    NBCUniversal
    Dec 2022 - Feb 2024 (1 year 3 months)
    Led a team of three managers overseeing the 24/7 Digital Network Operations Center (40+ Supervisors and Operators) for Live Events, VOD assets, and linear channels on Peacock, serving as the on-site senior leader for Sunday Night Football 2023–2024 season. - Directed tooling and telemetry strategies for SVOD, linear channels, and Single Live Events (SLEs), ensuring seamless content delivery and rapid issue resolution across multiple devices. - Served as operations stakeholder in the design, UAT, and rollout of an aggregation dashboard integrating Conviva, Touchstream, Telestream, and Witbe. Designed test cases, partnered with Product on early adoption, and led the model team for global rollout to DNOCs in Chennai and Argentina, monitoring P
  • Hearst Magazines
    Sr. Director, Post Production and Operations
    Hearst Magazines
    Sep 2021 - Dec 2022 (1 year 4 months)
    - Developed and managed end-to-end post-production workflows and owned end-to-end delivery including scheduling, budgeting, and staffing for Hearst’s East and West Coast teams, successfully implementing Production pipeline and CMS/DAM systems across domestic and international properties. - Directed the Central Video Team, overseeing video post-production, graphics, and studio operations while managing server storage solutions for both on-premises and cloud-based systems, supporting post-production and operations for 23+ brands across the Hearst Magazines portfolio. - Led social media video campaigns from concept to launch, tailoring content for platforms such as YouTube, Instagram, Meta, TikTok, and Snap to maximize engagement across multip
  • Hearst Magazines
    Director of Post Production and Operations
    Hearst Magazines
    Sep 2020 - Sep 2021 (1 year 1 month)
  • Hearst Magazines
    Lead Post Production Supervisor
    Hearst Magazines
    Jan 2020 - Sep 2020 (9 months)
    Hearst Originals - Lead Post Super for Original Series, including Useless Celebrity History and Fashion's A Drag for Quibi.
  • Wild Sky Media
    Director of Post Production
    Wild Sky Media
    Aug 2018 - Dec 2019 (1 year 5 months)
    Formerly known as RockYou Media. - Spearheaded post-production, media management, motion graphics, and multi-platform content distribution, enhancing workflow efficiency and content quality. - Scaled digital properties like LittleThings, Mom.com, CafeMom, and MamásLatinas by leveraging data-driven audience insights to optimize reach and engagement. - Launched The Rock Shop, a cost-effective branded content studio in Bangkok, managing cross-functional production teams in New York and Thailand, with 15+ direct reports. - Produced branded content for major retail clients, including Amazon, Walmart, Target, and Church & Dwight, aligning creative strategies with brand objectives. - Oversaw content strategy and execution for Wild Sky Media’s port
  • NowThis
    Post Production Manager/Supervisor
    NowThis
    Nov 2017 - Aug 2018 (10 months)
    - Led post-production operations, implemented scalable workflows, and standardized distro systems across Group Nine properties (Thrillist, Seeker, The Dodo). - Managed post schedules, vendor negotiations, and post-production processes for original series.
  • AE Networks
    Post Production Project Supervisor
    AE Networks
    May 2017 - Oct 2017 (6 months)
    -Led Client Services and Post production, network deliverables and project management for Promos, Short form, social and digital spots, supporting and staffing producers, editors and Voice Over talent. Lifetime, LMN, FYI - Marketing department.
  • The Mill
    Post Producer - Finishing
    The Mill
    Nov 2016 - May 2017 (7 months)
    - Managed Finishing and mastering along with multimedia distribution of commercial spots for domestic and international clients. - Streamlined content delivery workflows across regional Mill Offices (LA, Chicago, NY).
  • VICE Media
    Quality Control Tech Supervisor - VICELAND
    VICE Media
    Jan 2016 - Nov 2016 (11 months)
    - Developed and established operational procedures and quality control practices for the launch of Viceland under A+E Networks. - Supervised quality control of domestic and international versions pre-network delivery. - Trained and mentored a team of QC technicians. - Ensured compliance with content security standards and optimized workflow efficiency.
  • AE Networks
    Production QC Technician - Global TE
    AE Networks
    Sep 2014 - Sep 2015 (1 year 1 month)
    - Performed technical evaluation and quality control of SD and HD television programs. - Identified Standards & Practices potential violations for 10+ networks, including History en Español.
  • CBS
    International Client Coordinator
    CBS
    Nov 2008 - Dec 2012 (4 years 2 months)
    - Managed versioning, dubbing materials and program distribution operations, including purchase order fulfillment and technician coordination. - Provided billing support and digital preservation for CBS Worldwide Distribution. - Oversaw international servicing for CBS prime-time programming and home video mastering.
  • NBCUniversal
    Associate Producer
    NBCUniversal
    Aug 2006 - Nov 2008 (2 years 4 months)
    Associate ProducerNBCUniversal | Nov 2007 - Nov 2008 | New York, NY - Contributed to the development and deployment of the production management application "ACCION" for Telemundo prime-time series. Traning and development in Miami, Ciudad de Mexico and Bogota. Product Placement ProducerTelemundo Network Group | Aug 2006 - Nov 2007 | Miami, FL - Supervised product placement execution from creative writing through post-production for domestic and six international markets. - Planned and scheduled two prime-time telenovelas: "Dame Chocolate" (155 episodes) and "El Rostro de Analia" (130 episodes). Ensured seamless integration of client-sponsored content for Clorox.Skills: Product Placement, Media Integration
Education verified_user 0% verified
  • Brooklyn College
    Master’s Degree, TV Production
    Brooklyn College
    Jul 2012 - Feb 2016 (3 years 8 months)
    MFA TV Production - Department of Television and Radio.
  • Fundación Universidad de Bogotá JorgeTadeo Lozano
    Graduate Year, Marketing Management
    Fundación Universidad de Bogotá JorgeTadeo Lozano
    Jan 2002 - Feb 2003 (1 year 2 months)
  • Universidad Jorge Tadeo Lozano
    B.A, Graphic Design / Film
    Universidad Jorge Tadeo Lozano
    Jul 1995 - Sep 2001 (6 years 3 months)
Projects (professional or personal) verified_user 0% verified
  • H
    Hearst Magazines for Very Local
    Jan 2021 - Dec 2022 (2 years)
    Series created by Hearst Magazines for Very Local (Streaming App) - Hearst TV. Human Race - Runner's World In Transit by Esquire Designer for a Day - Good housekeeping
Awards verified_user 0% verified
  • I
    24th Webby Awards -People's choice Award - Video
    International Academy of Digital Arts and Sciences IADAS
    May 2020
    People's choice Award - Video Category: Diversity and Inclusion. "The Greatness of Girls" - Mom.com
  • N
    64th Annual Technology & Engineering Emmy Award
    National Academy of Television Arts Sciences
    Oct 2012
    Technology & Engineering Emmy Award for the Development of Electronic Mastering System for Large Scale, Content Customization, Transcoding and Distribution - CBS Worldwide Distribution.