A
Adriana Miron, MSc
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Directora de Mercadeo Digital
California, United States
Contact Adriana regarding:
work
Full-time jobs
Starting at
USD5K/month
Timeline
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Jobs
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- sSenior Marketing Strategy Consultantself-emplyedDec 2022 - Jan 2023 (2 months)Bookable on-demand via MeasureMatch. Consulting professional as a verified service provider for HubSpot and Zapier. Providing further services regarding marketing strategy and tech stack development and deployment. Marketing tools to be verified are Google Ads, Google Analytics, Facebook for Business, and Salesforce.
Director of MarketingSimeraAug 2022 - Dec 2022 (5 months)The Simera platform is a start-up global AI-powered on-demand supply and demand matching platform that puts top talent from LATAM is put in front of US-based clients. I laid the groundwork for the Marketing team to become more autonomous: - Restructured the department, letting go of 3 and hiring 2. Direct management of 4 people. - Optimized OPEX: Terminated a $6k monthly contract for PPC that wasn't generating traffic. Terminated a $4k annual contract for a DB that wasn't generating leads. Trimmed tech stack down to HubSpot, Zapier, SurferSEO, Shutterstock and Jasper. Automated process creation for the management of inbound leads: Job Applicants - B2C: Website forms are hosted in HubSpot, where the data is sent to a static list that is mi- TDirector of MarketingTridius TechnologiesMar 2021 - Jul 2022 (1 year 5 months)Dallas-based Microsoft Gold Partner that had an M&A with Terralogic, Inc. to scale their start-up. Reported to the C-Suite. Company moved marketing & operations overseas, in Vietnam. Based on the companies' year-long objectives, I drafted a GTM strategy to cover brand/PR, sales, lead gen and event management. The prelim budget for Year 1 was $200k. Goals were achieved by EOY spending only $1 10k. - Inauguration of the marketing department. Direct management of 2 people. - Optimized OPEX: Terminated a $4k annual contract for a DB that wasn't generating leads. Trimmed the tech stack down to a marketing agency (temp retainer), WordPress, HubSpot, Hootsuite and D365. Website: 3-month retainer with an agency that accelerated the time to market
- WW Readiness & Enablement ManagerVMwareOct 2019 - May 2020 (8 months)via Infotree Global Solutions I collaborated with a cross-functional, geographically disperse marketing and partner enablement team to migrate the partner in-person, classroom trainings to a virtual platform. Important milestones were achieved: o Established data governance rules for key stakeholders in AMER, EMEA and APJ as a set of ground rules to be followed for the launch of the project. o Collaborated with the Global Marketing team to build a partner readiness portal, including localized versions for major languages. o This fruitful partnership led to future developments such as the migration of VCF Customer Facing Workshops, in line with the COVID19 need to operate virtually.
- sMarketing Strategy Consultantself-emplyedOct 2018 - Sep 2019 (1 year)- Conference speaker as an expert for "Lead Nurturing" at an international Marketing/IT event hosted by the IT Now magazine. - BAC Credomatic "Spirits Mix" festival where I worked with DIAGEO, bank representatives and a third-party agency to adhere to brand guidelines and ensure a proper execution. Direct management of 1 report, the photographer and social media coordinator working with me. - Other projects in consulting for high profile SAP partners, restaurants and higher-ed institutions.
- Global Marketing & Operations Project ManagerMicrosoftSep 2017 - Sep 2018 (1 year 1 month)via Accenture • I led cross-functional, geographically diverse teams to support the business unit in attaining its goals. Teams located in LATAM, the Caribbean, the US and India. I helped the company build a process map to transition their promotional emails and landing pages to comply with global GDPR rules. • Requests came through Microsoft's global marketing team, with stakeholders by industry vertical. The volume of projects oscillated between 3 to 5 requests at the same time. These were complex as they required expert time and resource allocation, balancing different team functions. • Responsible for ensuring minimal scope creep through negotiation with stakeholders and continuous improvement of SLAs through detection of patterns in
- Regional Private Sector Marketing ManagerMicrosoftJul 2016 - Sep 2017 (1 year 3 months)via Wunderman • Management of all marketing strategies and engines for our Commercial customers: o End-to-end ownership of a marketing budget of about $150k for the region (including PO processing), orchestration of several in-person events (average ROI of $160 per each $1 invested) and roadshows across the region. o Creation of agency briefs and use of A/B testing and funnel tracking to evaluate sales progression. o Data driven mindset, use of Excel PivotTables and PivotCharts to analyze data and make decisions based on insights.
- Regional Small & Medium Business Marketing ManagerMicrosoftJul 2015 - Jun 2016 (1 year)via Wunderman • Responsible for the SMB (Small & Medium Business) customers in the region: o The problem was that due to the small pool of SMB candidates, there was customer feedback about spam. There was no budget to solve this problem, so I came up with a creative, frictionless solution to change the scenario. o I secured a strategic partnership between Microsoft and Grupo Nación/ El Financiero (the largest media company in Costa Rica) to execute a co branded digital marketing campaign (social media, print and web) to increase our database size and improve customer relationships. o The existing SMB database size was ~30k, the objective was to provide value to untapped SMB prospects through the usage of El Financiero's platform, using web
- Regional Enterprise Marketing ManagerMicrosoftJan 2014 - Jun 2015 (1 year 6 months)via Brenda Marrero & Associates o Agency & project management (including copywriting QA) for the end-to-end execution of digital marketing campaigns in the region (email, web, webcasts) using Marketo. o Responsible for presenting and training the telemarketing team twice a month (including preparation of campaign pitch packages). o Responsible for planning (including data analysis in Excel) the marketing activities on a quarterly basis and presenting it to the senior leadership team. PO management. o Proposed the development of an app called "Microsoft Today" as a communications hub for customers. Project was archived. o Landed a strategic partnership between Microsoft and Hewlett-Packard to get new machines for the CIE (Customer Immersion
- Regional Product Marketing InternMicrosoftJul 2012 - Dec 2013 (1 year 6 months)• Responsible for the SMB (Small & Medium Business) and CA (Corporate Accounts) customers: • Was part of the virtual team accountable for launching Office 365 in the region, also responsible for following up and building data analysis reports on KPIs related to trials, consumption, etc. • Responsible for the end-to-end implementation and development of the CIE (Customer Immersion Experience) program for the region. • Managed a budget of $20K and was able to generate over 300 CIE sessions across 8 subsidiaries.
- Bilingual Customer Service RepresentativeConvergysOct 2010 - Jun 2012 (1 year 9 months)Provided advice and technical support for US-based customers that had a Paypal account. Active listening: My attention to detail and ability to create rapport with the customer led me to excel in metrics such as AHT (average handling time) and QA. Handled difficult cases with technical expertise in the tools, solving the customer's issue without escalating to the supervisor. I mentored new team members in handling the conversation and the technical parts. Left job to start a Marketing Internship at Microsoft.
Education
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- IMaster's degree, Marketing & Digital TransformationINCAE Business SchoolApr 2020 - May 2021 (1 year 2 months)
- Associate Degree in AdvertisingUniversidad Latina de Costa RicaJan 2009 - Jun 2014 (5 years 6 months)