AdrianaCastillo Social Media - Community Manager

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Social Media Manager

Impala México

Jul 2024 - Feb 2025 (8 months)

Led community engagement and SEO content strategy for Construmac, increasing LinkedIn followers 5x and generating a 35% lead increase via WhatsApp Business. Led digital strategy and real-time social media coverage for Casa México – Paris 2024 Olympics in coordination with the Impala France team, reaching 6K organic followers and over 40% growth in engagement during the event. Coordinated UNICEF’s World Mental Health Day campaign, handling community engagement, publishing, and moderation. Create compelling CTAs, taglines, and promotional content and copy for multi-channel campaigns.

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Marketing JR

ToursLand

May 2024 - May 2025 (1 year 1 month)

Managed daily community engagement and social care across Instagram, TikTok, and WhatsApp, ensuring timely, on-tone responses. Grew Instagram community by 33% and generated 200K+ organic video views through storytelling and campaign content. Designed and launched a WhatsApp promotional channel, driving a 25% increase in qualified leads. Produced and moderated content (copy, video, graphics) aligned with seasonal travel promotions. Delivered KPI-based reports with insights to optimize community interactions and campaign performance.

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Social Media Manager

ZCON

Aug 2023 - Nov 2023 (4 months)

JUV Consulting, NYC— Remote. (consulting temporary position) • Created and scheduled content calendars for various social media platforms, ensuring consistent messaging and branding. • Collaborate cross-functionally with marketing, PR, and creative teams to align social media efforts with broader organizational goals and campaigns • Implemented effective social media strategies resulting in a significant increase of 20,000 impressions in posted content and a 35% growth in followers. • Provided regular monthly performance reports and insights to inform decision-making and strategy refinement.

Marketing Jr Trainee

Right Balance

Apr 2023 - Dec 2023 (9 months)

• Formulated SEO-driven strategies for the company's newsletter, emphasizing keyword optimization, and provided monthly performance recaps. • Assisted in the creation of marketing materials including flyers, brochures, blog copywriting and digital ads. • Conducted keyword research and implemented SEO best practices, leading to a 15% increase in organic search traffic.

Social Media Manager

Freelancer

Jan 2023 - Current (3 years 8 months)

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Social Media Manager

Congreso TRADE

Oct 2022 - Apr 2023 (7 months)

IEST Anahuac, Tampico • Performed ongoing research on marketing and sales trends, delivering valuable insights to the team that contributed to the success of a sold-out student conferences. • Managed marketing budgets and resources effectively, ensuring optimal allocation to achieve marketing objectives. • Slept, ate, and lived in Social Media Marketing (also explained tiktok ideas to non genzers) • Collaborate cross-functionally with marketing, PR, and creative teams to align social media efforts with broader organizational goals and campaigns • Developed and executed social media marketing strategies across multiple platforms, resulting in a 40% increase in followers and engagement.

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Community Manager (Internship)

Tampico de Pinta

Jun 2022 - Dec 2022 (7 months)

• Co-Developed marketing strategies based on research marketing and reported the social media insights and SEO results to my manager. • Monitored social media channels for relevant conversations, trends, and opportunities for engagement.

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Co-Founder & Chief Marketing Officer

The Communication Initiative Network for Latin América

Feb 2021 - Feb 2023 (2 years 1 month)

• Co -Founding member of this multicultural soft skills program created by Genzers for Genzers. • Developed targeted email campaigns for the school community, utilizing MailChamp and incorporating animations/GIFS to increase engagement. • Analyzed market trends and competitor activity to identify opportunities for growth and differentiation. • Executed livestreams, in-person meetings, and covered social events to enhance engagement both on and off social media, leading to the successful recruitment of over 50 members during the program's two-year duration.

AdrianaCastillo

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