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Andrea Guerrero del Bello

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Key Account Manager
Mexico
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Full-time jobs

Timeline

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Résumé

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  • Mercado Libre
    Key Account Manager
    Mercado Libre
    Jun 2019 - Jun 2022 (3 years 1 month)
    - Development of digital education programs to drive platform adoption
    • Create and execute plans to achieve business KPIs such as penetration, retention and churn
    • Development of sales and revenue growth strategies for client portfolio
    • Risk analysis, forecast and maintenance of client portfolio
    • Development of programs for the client to become self-manageable
    • Content creation with advertising agency to create value for the platform and the brand
    • Negotiation with clients
  • Red Bull
    On Premise Marketing Specialist
    Red Bull
    May 2018 - Jun 2019 (1 year 2 months)
    - Development of sales and incentives strategy for consumption centers and music festivals
    • Brand activation execution in consumption centers and music festivals
    • Consumer Research to identify insights and needs for strategy creation or optimization
  • Red Bull
    Defensive Line
    Red Bull
    Nov 2016 - May 2018 (1 year 7 months)
    - Compilation of the company's sales, marketing and finance reports to create one-pagers for general manager
    • Internal event organization
    • Administration of the MX office maintenance, budget and rents
    • Negotiation with maintenance, private security and cleaning suppliers for MX Office
  • Grey Group
    Account Executive
    Grey Group
    Aug 2014 - Aug 2016 (2 years 1 month)
    - Business collect customer data in order to have greater involvement with the account.
    - Support the training of people in charge, account assistant, trainee. Prepare work orders.
    -Track the requested projects, in a responsible and detail form, meeting high quality standards.
    -Inform the immediate superior of all projects, problems and opportunities of the account.
    -Gather all the information necessary for the development of a project.
    -Develop weekly status reports of projects assigned customers, to be delivered on time.
    -Join the process of internal brainstorm, for the strategic development of the brand.
    -Attend meetings with customer as well as assistance to both qualitative and quantitative sessi
  • Pfizer
    Trainee Marketing
    Pfizer
    Aug 2012 - Aug 2013 (1 year 1 month)
    - Promptly fulfilling the objectives and activities related to product launches, follow up on brand related programs.
    - Create promotional materials and study of different products.
    -To assist in making the forecast and create new strategies for the sales.
    -Follow up on conferences and events there throughout the year, bringing the right stuff to do publicity.
    -Support the media area with information and creativity to position the brand.
  • GAPE Business Group
    Trainee Marketing Communication
    GAPE Business Group
    Nov 2010 - Aug 2012 (1 year 10 months)
    - GAPE Business Group, is the reference recruitment and selection firm specialized in junior to director, executive positions.
    Our unique market knowledge, based on years of experience in Mexico, allows us to create a truly tailored solution. Our multinational, multidisciplinary team allows us to think globally and act locally, being fully aware of the needs of multinational enterprise, from start-ups to large corporations.

    -Make the advertising company.
    -Contact with major social networks.
    -Making publications and searches.
    -Slope of the marketing of the company.
    -Search entrants.
    -Position the company.
    -Finding new markets.
    -Administration.