Saadiya Munir

Team Lead Content Marketing

SocialPie Technologies

Jul 2022 - Oct 2024 (2 years 4 months)

• Leading a team of writers (on-site & remote), overseeing content creation for website & preparing calendars for social media pages. • Reviewing & editing website blogs & monthly social media content calendar. • Assigning new topics & handling daily and monthly blog targets of teammates. • Performing ongoing keyword research, including discovery and expansion of keyword opportunities. • Conducting quality checks of resources working under me bi-weekly to keep track of the progress as a team. • Assisting and training fellow writers and newcomers. • Collaborating with product and graphics teams to propose concept copies and provide content. • Periodically reviewing, adding, and updating pre-approved website content to ensure a fresh outlook

Senior Technology Content Strategist

Softech Worldwide

Jan 2022 - Jun 2022 (6 months)

Worked with the product named VIDIZMO • Performed competitive analysis and identified gaps in content and areas of improvement in the web design. • Perform keyword research (using SEMrush, mainly) in coordination with business objectives to optimize existing content and uncover new opportunities. • Wrote original content for web pages and blogs tailored for the target audience. • Updated older content and added effective calls to action (CTAs) to improve user engagement with website blogs' readability ranking. • Provided SEO analysis and recommendations in coordination with elements and structure of websites and web pages. Made technical recommendations to developers. • Trained content team with updated SEO SOPs to write SEO-optimized conte

Senior Content Strategist

Social Champ Inc

Feb 2020 - Dec 2021 (1 year 11 months)

Details: • Brainstorming new and creative growth strategies & setting quarterly content marketing goals. • Planning content strategies for the brand keeping the niche, buyer persona, and competitor gap in view • Optimizing web pages & blogs to improve search engine rankings, user experience & usability • Managing the guest blogging opportunities for link building & content collaborations with different websites • Managing team members, including copywriters, by overseeing their work and offering guidance or direction • Interviewed, hired, and trained content writers on the team • Extracting weekly, monthly & quarterly content team reports • Overseeing company's social media accounts and their management • Monitoring and developing reports o

Content Writer

Social Champ

May 2018 - Feb 2020 (1 year 10 months)

Worked on website content, on-site blogs, guest posts, social media copywriting, and emails.

Content Executive

Aimhike

Mar 2017 - Aug 2017 (6 months)

Worked with the SEO team to write off-site and on-site blogs for different clients.

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