Marnie Donoghue

VP, Marketing & Brand

Facet

Jan 2026 - Current (9 months)

Senior Director of Marketing @ Facet

Facet

Jul 2024 - Jan 2026 (1 year 7 months)

We believe financial planning, when done right, is essential to living well. That’s why we created Facet. Our mission is to improve the lives of millions of Americans by offering impartial and invaluable financial advice and services at an affordable membership fee.

Head of Global Product Positioning Strategy

McAfee

Sep 2021 - Jul 2024 (2 years 11 months)

• Develop positioning strategy for a global consumer subscription cybersecurity product suite directly impacting sales, retention, and revenue.
• Convert product vision into compelling communications for diverse audiences, including consumers, customers, executives, employees, OEMs, ISPs/telcos, and retail partners.
• Craft consumer-centric product messaging based on insights and validation, applied throughout the customer journey, translating technical details into consumer-friendly content.
• Spearhead quarterly cross-functional sales training events to equip teams with elevator pitches, product knowledge, and customer insights.
• Lead the product positioning for brand, PR, seasonal, and store campaigns.
• Establi

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Sr. Marketing and Engagement Director

Jan 2017 - Sep 2021 (4 years 9 months)

Head up marketing and CXM for B2B cybersecurity startup to drive customer loyalty and company revenue.
• Created and optimized omnichannel customer journey to deliver a consistent message and experience from awareness to advocacy.
• Developed marketing plans, customer segmentation frameworks, and messaging strategies.
• Created and rolled out brand identity architecture across all channels and communications vehicles.
• Developed customer onboarding experience, coordinating and collaborating across sales, engineering, and security teams to shorten deployment timeline by 45%.
• Continuously applied feedback to improve security deployment experience to increase efficiency, accuracy, and customer enjoyment.
• Laun

Associate Director, National Marketing

Verizon

Jan 2000 - Jan 2007 (7 years 1 month)

Consistently beat campaign goals as leader of SMB fiber, high-speed internet, and service bundle campaign teams.
• Launched fiber-to-the-premise service and achieved +25% of sales goal in key markets.
• Introduced unlimited product in new markets and beat campaign unit goals by +200%.
• Directed new campaign strategies resulting in -48% cost-per-call reduction and improved +15% response rate.

Effectively targeted 17MM audience as owner of $45MM mass-market, consumer direct marketing campaigns.
• Direct vehicles exceeded sales objectives at 180%.
• Developed customer bill ad initiative and increased sales +5,200 units/mo.

Decreased churn from 5% to 3.5% as CRM marketing team lead with $11MM budg

Group Manager, Corporate Brand Strategy

Verizon

Jan 1998 - Jan 2000 (2 years 1 month)

Headed up internal communications campaign for brand strategy launch across 250K employee base.
• Designed plan and led cross-functional team to roll out enterprise-wide, viral program which achieved 143% membership and 100% geographic, position and organization representation.
• Presented to groups of 250+ to educate and excite internal organizations and operationalize the new brand strategy.
• Received Verizon Excellence Team Award, the highest company achievement.

Account Executive

DDB

Jan 1996 - Jan 1998 (2 years 1 month)

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Marnie Donoghue

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