Trey Steidle

Chief Executive Officer

Simply Protein for Pets

Jun 2025 - Current (1 year 1 month)

Leading our incredible team to achieve ambitious growth.

Co-Founder & CEO

Breed Science

Jan 2021 - Jun 2024 (3 years 6 months)

At Breed Science, I spearheaded a transformative approach to canine health, focusing specifically on addressing the critical issue of canine obesity. Under my leadership, we not only developed but also patented a revolutionary technology that integrates dynamically with veterinary medical records, enhancing weight management solutions for dogs. This innovation was the cornerstone of our strategy to partner with veterinary technology businesses and over 4,000 veterinarians globally, aligning our mission to extend and improve the lives of dogs. I led a diverse team of engineers and product managers from around the world to build and scale this technology. Our collaborative efforts resulted in the creation of cutting-edge software solutions t

Chief Marketing Officer

John Ritzenthaler Company

Jan 2019 - May 2021 (2 years 5 months)

Elevated to Chief Marketing Officer role while maintaining responsibilities of Director of Ecommerce & Digital Marketing, I was tasked with revitalizing the Ritz's overarching marketing strategy to overcome branding challenges that had suppressed sales for years. My appointment to the C-suite was a direct recognition of my successful track record in building a robust ecommerce division, which I continued to oversee, reflecting my deep understanding of digital platforms and consumer engagement. Key highlights of my tenure include: Strategic Promotion and Brand Overhaul: Led a total brand refresh that transformed our market presence and aligned our identity with evolving consumer expectations, driving a remarkable 40% year-over-year growth a

Director of Brand Marketing, eCommerce & Digital Strategy

John Ritzenthaler Company

Jan 2017 - Jan 2019 (2 years 1 month)

In this pivotal role, I spearheaded the digital transformation initiatives at John Ritzenthaler Company, establishing and expanding the ecommerce division which turned a negative sales trend into a significant growth engine for the company. My foundational efforts laid the groundwork for comprehensive digital and marketing strategies. Highlights of my role included: Ecommerce Division Creation and Growth: Established the ecommerce division from the ground up, reversing a declining sales trend by implementing targeted digital marketing strategies and optimizing online sales channels. This initiative transformed our ecommerce operations into a major growth engine. Operational and Technological Innovations: Identified and addressed operation

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Director of Product Development, Sourcing, QA & QC

Global Supply Solutions

Feb 2011 - Jan 2017 (6 years)

During my tenure as Director of Supply Chain at Global Supply Solutions, I spearheaded initiatives that significantly enhanced global sourcing and supply chain operations, supporting major US-based CPG brands like All-Clad, T-Fal, and Ritz. I managed operations of our Hong Kong and Shanghai offices, with frequent travel to Thailand, Vietnam, Taiwan, Philippines, India, Bangladesh, Germany, Turkey, etc. My strategic vision and execution led to substantial growth and operational improvements across the company. Key achievements include: Strategic Global Sourcing: Expanded the supplier network by 50%, strategically integrating 22 tier 1 manufacturers from diverse regions including Mainland China, Hong Kong, India, and Southeast Asia, which en

Sourcing Manager

John Ritzenthaler Company

Sep 2009 - Feb 2011 (1 year 6 months)

As Sourcing Manager at Ritz, I leveraged my fluency in Mandarin and deep understanding of Chinese culture to manage and enhance relationships with key vendors across China. My role involved navigating complex negotiations, optimizing supply chain efficiencies, and fostering strong partnerships that were crucial for driving the company's strategic sourcing objectives. Highlights of my tenure include: Vendor Relationship Management: Developed and maintained strong relationships with critical suppliers, using my language skills and cultural insights to bridge communication gaps, resolve conflicts, and build trust, ensuring a stable supply chain and consistent product quality. Strategic Sourcing Initiatives: Led sourcing initiatives that alig

Research Assistant

JUCCCE Joint US China Collaboration on Clean Energy

May 2009 - Sep 2009 (5 months)

Working at JUCCCE was was an invaluable and rewarding experience. I felt especially fulfilled by our impactful work and the great friendships formed on the job. My responsibilities included: Researching clean energy case studies around the world. I would vet and select the best practice projects that had potential to be implemented in China. Our JUCCCE team would then write and translate case studies in consultation with Chinese city Governors. The goal of these projects was to help Chinese cities clean their energy mix and improve their energy efficiency. I personally worked on two projects implemented in Beijing and Shanghai.

Translator

John Ritzenthaler Company

Jan 2008 - Aug 2008 (8 months)

In my role as Translator at Ritz, I facilitated essential communication for the CEO and operations executives during their business trips to China. My responsibilities included translating complex business and technical discussions, ensuring clear and effective communication between our team and local stakeholders. This role demanded a high level of linguistic accuracy and cultural sensitivity, which were critical in supporting successful negotiations and international collaborations. Through my translations, I helped bridge cultural gaps, enhancing understanding and contributing to the successful execution of strategic initiatives and partnerships in the Chinese market.

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