Rafal Janik

Marketing and Business Development : 18 years of experience in creating brand strategies, marketing & PR planning, and operational management. Extensive essential knowledge in current trends in international media markets, building corporate brands, effective marketing tools implementation (especially in the online marketing and social media area), as well as market, media and advertising agency tasks research. Repeatedly awarded for outstanding effects of marketing campaigns targeting B2C and B2B segments. Achievements: - 280 000 website accounts connected to websstat SaaS - over 5M website visitors monthly - over 150 000 App Instals PROFESSIONAL ASSETS: - Perfectly developed strategic sense and solution orientation with a wide-range problem perspective - Wide contact network on the domestic and foreign media market - Experience in conducting negotiations with partners on various levels - Speakers at events such as IAB FORUM, FORUM MEC Interaction, Social Media Convent, Sport Biz Forum - Highly developed business awareness (Board Member of the Gdańsk Entrepreneurship Foundation / 2013 – 2017) KEY COMPETENCIES - Responsibility for the brand’s image and building it via social media channels - Creating and implementing marketing strategies, conducting campaigns - Planning, preparing, and supervision of marketing budget implementation - Knowledge of marketing platforms: Twitter, Facebook, Instagram, Tumblr, Yahoo, Google - Effective negotiations, needs research and market analysis - Marketing and PR strategies development and implementation - Cooperation with external partners and service providers - Conducting presentations and public appearances (fairs, congresses) - Managing a dispersed team of up to 50 people - Creating schedules, effects control, motivating, coaching - Excellent working time organization, punctuality, and meticulousness - Taking care of the company’s image and building brand awareness - Analytical thinking, quick problem identification and resolving