Lucy Zarlengo

Senior marketing executive with deep B2B tech experience in mid-market ($160M+ ARR) and enterprise organizations, including publicly traded and PE-backed (Vista Equity, Apax Partners, K1).

My unique skills as a marketing executive are centered around:
1. The integration of demand generation, brand reputation and product differentiation strategies
2. Building partnerships with GTM to own collective revenue, retention and upsell goals
3. Creating a resilient, outcome-focused marketing organization that adapts as the business does

My experience includes:

Integration strategy post-acquisition
Strategic marketing and planning
Demand generation and pipeline management
Brand strategy and reputation management

Portfolio rationalization
ICP refinement
Product messaging
Competitive and market insights

Martech and AI strategy
Digital marketing
Content marketing and social media
SEO and Gen AI search optimization
Lifecycle marketing
Marketing attribution and measurement

Analyst engagement
PR & external comms
Internal comms

Organization design
Leadership, coaching & mentoring