Paid Media Specialist
Flywheel
May 2025 - Mar 2026 (11 months)
▪ Led end-to-end execution and campaign launches across Amazon Ads (via Amazon Ads Console & Perpetua), Walmart Connect, Instacart UI and Roundel Media Studio, managing setup, structuring, budget allocation, pacing, optimization and performance analysis across multiple retail media platforms. ▪ Launched and optimized Sponsored Products, Sponsored Brands and Sponsored Brand Videos campaigns, applying advanced structuring and keyword strategies to drive incrementality, efficiency and scalable growth across US and Canada markets. ▪ Managed large-scale media budgets ranging from $1M to $9M, actively monitoring spend and pacing, reallocating budgets based on ROAS, New-to-Brand, incrementality and new product launches, while ensuring financial ac