Diana Crandall

Diana Crandall

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AI Content Strategist
Pennsylvania, United States
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Résumé

Jobs verified_user 0% verified
  • Forbes Advisor
    Deputy Editor, Automation
    Forbes Advisor
    Feb 2024 - Current (2 years 9 months)
  • Forbes Advisor
    Contract Editor, Automation
    Forbes Advisor
    Aug 2023 - Jan 2024 (6 months)
  • Sunday
    Content Writer
    Sunday
    Sep 2021 - Aug 2023 (2 years)
    As an AI-first content writer on the in-house creative team, I: - Used AI to strategize and launch customer-facing campaigns via email, landing pages, printed materials, and product detail pages - Leveraged AI to support revenue growth with messaging on packaging & displays at Lowe’s, Walmart, Target, and Costco - Utilized AI to establish, support, and optimize growth in new areas with written scripts for TikTok, Reels, and YouTube - Led company-wide workshops on effective AI uses Show less
  • Angi
    Content Writer
    Angi
    Oct 2019 - Oct 2021 (2 years 1 month)
    In-house creative agency writing for: - Consumer and B2B brand voice development - User experience writing (UX) - Microcopy - SEO - Email marketing sends - B2B writing Additional responsibilities: - Develop and maintain company-wide brand style guide for two ongoing rebrands, including HomeAdvisor.com and Angie’s List - Provide in-house content for multiple project stakeholders and teams such as SEO, consumer email, direct mail and product - Spearhead marketing collaborations in the home industry, including landing page and ad copywriting for seven-figure campaigns Show less
  • RealClear Media Group
    Senior Editor
    RealClear Media Group
    Aug 2018 - Jan 2019 (6 months)
    - Wrote and reported political, environmental and cultural feature stories - Assigned daily news briefs to team of reporters - Assisted Exec Editor & EIC in crafting editorial calendar - Managed social media purchases
  • RealClear Media Group
    Head of Social + Audience Growth
    RealClear Media Group
    Jun 2018 - Aug 2018 (3 months)
    - Identified new sources of audience acquisition, cultivate sharing partnerships - Daily use of Facebook Business Manager, Google Analytics, Parse.ly, paid Facebook - Managed RealClearLife, Sports, and InsideHook properties and growth across social platforms - Worked with writers and editorial to pitch, package and optimize stories for social - Launched and manage paid social media campaigns for stories, videos and clients
  • RealClear Media Group
    Emerging Platforms Editor
    RealClear Media Group
    Jan 2017 - Jun 2018 (1 year 6 months)
    - Oversee content distribution and audience growth across Facebook, Twitter, Instagram - Work with writers and editorial to pitch, package and optimize stories for social - Write, edit, and produce videos optimized for social media - Launch and manage paid social media campaigns for stories, videos and clients - Write original and curated stories for the site
  • New York Daily News
    Social Media Community Manager
    New York Daily News
    Jan 2016 - Jan 2017 (1 year 1 month)
    - Provided live coverage of 2016 election rallies, speeches and protests through a social lens - Worked with Social Media Editor to manage Facebook, Twitter, Instagram, Pinterest - Produced and edited videos for social; designed platform-appropriate art for social posts - Used Omniture, Excel to analyze social health; set short, long-term goals with analytics team - Managed social calendar, used data to inform decisions about changing audience strategy
  • Pulitzer Center
    International Reporting Student Fellow
    Pulitzer Center
    Aug 2015 - Sep 2015 (2 months)
    - Worked with fixers and translators in-country to investigate the effect of technology on an indigenous culture in a remote part of Costa Rica - Photos and text for this story were published in The Atlantic in December of 2015
  • D
    Independent Writer
    Domestic and International News Organizations
    May 2015 - Oct 2019 (4 years 6 months)
    Original writing and reporting for major news organizations including: - Reuters - The Washington Post - The Atlantic - Al Jazeera America - GlobalPost - Forbes Under 30 - Roadtrippers Magazine - RealClearMedia - InsideHook Fact-checker for two non-fiction books: Cleo Stiller's MODERN MANHOOD, Simon & Schuster, 2019 Rebecca Gibian's THE RBG WAY, Simon & Schuster with Skyhorse Publishing, 2019
  • USA TODAY
    Voices From Campus Contributing Writer
    USA TODAY
    Feb 2014 - Sep 2014 (8 months)
    - Pitched and reported articles and profiles to USA TODAY online, in addition to work as managing editor of my campus newspaper.
Education verified_user 0% verified
  • Cornell University
    Fellow, Communication Strategies for Climate Change Mitigation (CCOF), Completed
    Cornell University
    Jan 2019
  • m
    master, Master of Science (M.S.), Journalism, Magna Cum Laude
    Jan 2014 - Jan 2015 (1 year 1 month)
  • University of Roehampton
    bachelor, Bachelor's Degree - London, U.K., Study Abroad
    University of Roehampton
    Jan 2012
  • Capital University
    bachelor, Bachelor of Arts, Psychology, Magna Cum Laude
    Capital University
    Jan 2010 - Jan 2014 (4 years 1 month)
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