Abu Bakar Email Marketing | Demand Generation | Business Strategist | Driving

Outbound Marketing Lead

Xavor Corporation

Jun 2022 - Current (4 years 1 month)

Sr. Digital Marketing Specialist

PureLogics

Sep 2021 - Mar 2022 (7 months)

As a Senior Digital Marketing Specialist, I played a pivotal role in overseeing email marketing campaigns and automation processes. My expertise drives engagement, nurtures leads, and optimizes campaigns. Key Responsibilities: 1. Email Strategy: Develop and execute comprehensive email marketing strategies aligned with business objectives. 2. Campaign Management: Create, manage, and optimize email campaigns, ensuring they meet performance goals and deadlines. 3. Segmentation: Implement audience segmentation for targeted messaging, personalization, and improved response rates. 4. Content Creation: Collaborate with content creators to develop compelling email content, subject lines, and visuals. 5. Automation: Set up and maintain email mark

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Marketing Lead

AdRank Digital

Jun 2021 - Jul 2022 (1 year 2 months)

As a Marketing Lead, I have a wide range of responsibilities to oversee and execute digital marketing strategies. Here's a breakdown of daily tasks: 1. Campaigns Management 2. Data Analysis 3. Content Strategy 4. Team Coordination 5. Budget Management 6. SEO and SEM 7. Social Media Management 8. Email Marketing 9. Analytics and Reporting 10. Industry Research 11. Strategy Development 12. Conversion Rate Optimization (CRO) 13. Customer Engagement 14. Tools and Technology 15. Creative Direction 16. Training and Skill Development 17. Networking 18. Crisis Management 19. Collaboration with Sales 20. Innovation and Testing 21. Collaboration with Graphics Department Additionally, I leverage Salesforce CRM to manage leads effectively, optimizing

Full-stack Marketing, | Digital Marketing specialist at XiQ Inc,

xiQ Inc

Nov 2020 - Sep 2021 (11 months)

As a Full-stack Marketing | Digital Marketing Specialist at XiQ Inc, I have a versatile role overseeing various aspects of marketing, focusing on email campaigns and overall marketing efforts. My responsibilities were to craft and execute marketing strategies that aligned with XiQ Inc's goals and drive brand visibility, lead generation, and customer engagement. Key Responsibilities: 1. Email Marketing: Develop, execute, and optimize email marketing campaigns, from content creation to segmentation and automation. 2. Marketing Strategy: Collaborate with cross-functional teams to develop comprehensive marketing strategies that encompass email, social media, content, and more. 3. Lead Generation: Implement lead generation tactics to grow the cu

LinkedIn Marketing Specialist

TkXel

Apr 2020 - Dec 2020 (9 months)

As a LinkedIn Marketing Specialist at TkXel, My role was vital in establishing a strong LinkedIn presence and driving effective marketing efforts. 1. LinkedIn Content Creation: Start the day by crafting engaging and informative LinkedIn posts tailored to TkXel's target audience. Content includes industry insights, company updates, and thought leadership articles. 2. Post Scheduling: Use scheduling tools to plan the timing of LinkedIn posts for optimal reach and engagement. Ensured a consistent posting schedule. 3. Engagement Monitoring: Regularly check for comments, likes, and shares on your LinkedIn posts. Respond promptly to comments and engage with the audience to foster relationships. 4. Connection Requests: Send personalized connectio

Business Development Specialist Email automation manager

Langspire

Jun 2019 - Feb 2020 (9 months)

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Senior Email Marketing Executive

CCJK Technologies

Nov 2018 - Jun 2019 (8 months)

Progressive Email Marketing Specialist who work hard to stay ahead of internet marketing trends to get the best possible results for the clients. With extensive Campaign Managment, I can create an email campaign for targeting segments effectively to increase spending.

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Digital Marketing, Email Marketing Specialist

Ipsen USA

Nov 2017 - Nov 2018 (1 year 1 month)

As an independent and resourceful digital marketer, I excel in producing quality work by creating effective content strategies and managing accounts across a variety of marketing channels and industries. I leverage Salesforce CRM to manage leads efficiently, optimizing workflows, tracking interactions, and enhancing pipeline visibility to streamline the sales process. Additionally, in prospecting, I identify high-value leads, execute personalized outreach strategies, and maintain consistent follow-ups to drive engagement and improve conversion rates.

Abu Bakar

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