Abigail Estrada

Data-driven digital marketer with over 8 years of experience in leading multi-disciplinary teams and launching campaigns on the digital marketing landscape. My approach focuses on driving growth and efficiency in digital channels, significantly impacting my clients' online presence and business performance across LATAM markets. I've worked with clients' stakeholders, team members and partners in Mexico, Colombia, Paraguay, Spain, the USA, the UK and Korea. Main accomplishments: Led a multi-channel B2B strategies for more than 15 different high school campuses with individual stakeholders resulting in a 35% average increase in student acquisition YoY from 2019 to 2022. Hubspot software was a key component of this strategy. Directed a data-driven SEO and Content Marketing strategy for a major university network, increasing organic traffic by 50% to key degree programs and securing a featured snippet for the medical degree after the first 6 months of strategy. Increased 20X ROAS with display and video campaign (DV360) for TAF within the first six months. Reduced CAC by over 80% for InDrive LATAM within a month of campaign launched Spearheaded the migration to GA4 for more than 35 clients, involving the development of Looker Studio Dashboards and the setup of conversion tracking in Google Tag Manager for each one. In 2022, I founded a talent agency to connect companies with top-tier freelance specialists.