abhijit bathe

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Campaign Manager - Ad Ops

Global Advertising

Sep 2019

✓ Client servicing and interaction via Zen desk, Skype calls, and over mail. ✓ Providing end to end solutions as per client requirements. ✓ Analysing and arranging the necessary inputs from clients and process them right from campaign flights, goals, budgets, CTU, creating sending request social media page access, creating GTM Containers and GTM Tags as per the campaign goals also sharing the respective ad- platforms pixels, cross-check and verify the same any other deliverable such as respective landing pages from clients. ✓ Suggesting the strategies (creating ad-tactics & platforms) as per campaign goals & keeping eye on budget, geography, and ad servers, opportunities, (in terms of impressions, ad inventory, clicks), USP's

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Marketing Manager

School of Digital Marketing

Sep 2016 - Sep 2017 (1 year 1 month)

Planning and devising on-page optimization strategies as per website requirements have done effective link building with high PA/DA site links off-page optimization building strategy based on contextual targeting. ✓ Implemented first SEO-driven organic strategy which boosted site visits by 123% in span of 6 months, increasing total students count by 35% ✓ Lead 4-person team to write 10 articles a week and obtain an average of 8 quality back-links per week. ✓ Created an email marketing strategy (mail merged) which increased repeat buying from 8% to 17%. ✓ Optimized of both websites with keyword targeting strategy. 1) http://seotraininginstitutespune.co.in & 2) https://www.schoolofdigitalmarketing.co.in*Achieved 76% business inq

Marketing Manager

Real Vision

Apr 2014 - Aug 2016 (2 years 5 months)

✓ Handle Internal as well as External & Internal Marketing Communication. ✓ Lead generation, Lead distribution and overall track on leads with R-Square software & my sales team of 42. ✓ Collaborate with marketing operations, business development, and the broader wisteria organization to ensure the activities managed though the mass email marketing (mail chimp) effectively integrated with our CRM Software - R-Square system and other data management systems. ✓ Hands-on experience lead generations thought portal viz.99acrs,Majic bricks, Common floor,sulekha properties,etc. Lead generation and ad posting optimization. Understanding of KPI's (CTR, CPC, CVR, etc.) and variables (Quality Score) and the ability to recognize how they mi

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Brand Communication Manager @ABIL Group

Aug 2013 - Feb 2014 (7 months)

Successfully conducted initial launch meeting, confirm project specifications as per management expectations, schedule and budget to developed creative brief to verify the project's strategic direction and its goals and objectives. ✓ Re-designing of logo concept design & brand manual, Using servquell in depth research. ✓ Handling the vendors and agency right from taking them on-boarding creating vendor codes and settling up their accounts. ✓ Production & Implementation to Produce design solution from an agency and Present final draft and approved form seniors ✓ Concept Development & Refinement to determine conceptual design and marketing solution for final implementation via market Research (nelson) and review fabrication op

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Brand Activation Manager

Visual Plus Advertising Pvt. Ltd

Oct 2010 - Aug 2013 (2 years 11 months)

Develop and maintain, and Brand Mapping, Developing Logo Concept Design, Development of Brand Guideline Manual, Store branding manuals, POS Brand communications (print advertising). ✓ To Identify, develop new opportunities with cutting edge strategies for accounts work on POPS AND PODS ✓ Designed, developed branding concepts with the creative on brief and ensuring quality execution, churning out of box ideas. ✓ Print Media (Concept to completion) Business Development A/V Presentations and Film Making Client servicing

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