Abdul Rehman

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Amazon Brand Manager (SEO & PPC Lead)

Octans Digital

Sep 2023 - Dec 2025 (2 years 4 months)

• Led end-to-end Amazon Marketplace operations, including catalog health, listing compliance and performance optimization across Apparel, Skullies & Beanies, Shoes, Socks, and Hosiery categories. • Optimized product listings using SEO-focused backend keywords, persuasive copy, A+ content and conversion-driven strategies to improve organic visibility and CTR. • Developed and scaled Amazon PPC strategies across Sponsored Products, Sponsored Brands and Sponsored Display aligned with growth objectives. • Conducted data-driven keyword research to expand reach, improve relevancy and refine targeting. • Optimized PPC performance through bid adjustments, placement modifiers, search term mining and negative keyword implementation. • Performed daily

Amazon Account / Brand Manager

Hawk Notch

Mar 2022 - Aug 2023 (1 year 6 months)

• Oversee listing optimization, ensuring compelling copy, high-quality images, and A+ content KDP, Sports & Outdoors, Travel Accessories niche. • Implement and monitor pricing strategies to enhance profitability and competitiveness. • Manage inventory forecasting and FBA replenishment to prevent stockouts and overstocking. • Leverage data analytics to refine product positioning, sales strategy, and customer targeting. • Collaborate with cross-functional teams to drive holistic growth and maximize marketplace success. • Develop, execute, and oversee PPC campaigns. • Conduct comprehensive keyword research and manage bids to enhance performance, including the addition of relevant PPC keywords and implementation of negative keywords. • Refine b

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Amazon Listing & PPC Optimizer & SEO Expert

NY Digitals

Jan 2021 - Dec 2021 (1 year)

• Crafted and executed targeted PPC strategies to optimize advertising campaigns for clients across various industries such as Supplements, Pet Supplies, Bedding niche. • Conducted thorough keyword research and bid optimization to enhance ad visibility and drive maximum ROI. • Analysed campaign performance metrics to identify trends, opportunities and areas for improvement. • Implemented A/B testing and iterative optimizations to improve conversion rates and overall campaign effectiveness. • Collaborated closely with internal teams to ensure alignment with client objectives and seamless execution of PPC initiatives. • Stayed informed of industry trends and best practices in Amazon advertising to continuously innovate and drive results for c

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Amazon PPC Manager

Hawkways

Jun 2019 - Dec 2022 (3 years 7 months)

• Create and manage various pay-per-click marketing campaigns including Sponsored Products Ads, Sponsored Brands, and Sponsored Display, alongside conducting keyword research and PPC management in Supplements, Gourmet & Grocery Food, Art Supplies, Home & Kitchen niche. • Conduct testing and analysis of PPC campaigns to assess efficiency and effectiveness. • Optimize marketing campaigns based on performance reports for optimal results. • Perform weekly bid and budget optimizations to enhance keyword and campaign performance. • Collaborate with clients to understand their needs, business goals, and product profiles, ensuring tailored campaign creation. • Manage client budgets to maximize utilization while preventing overspending. • Develop an

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