Abdul Hadi Digital Marketing Specialist

Assistant Manager Digital Marketing

Creative Chaos

May 2025 - Current (1 year 3 months)

Spearheaded multi-channel performance marketing campaigns across Google/Bing Ads, Meta, LinkedIn to drive ROI growth and optimize customer acquisition.Designed and executed data-driven acquisition strategies, leveraging audience segmentation, creative briefing, A/B testing, and continuous optimization.Developed and implemented comprehensive Google Ads strategies across search, display, and remarketing campaigns to strengthen lead generation and conversion outcomes.Conducted in-depth keyword research and refined ad targeting to improve efficiency and reduce wasted spend.Crafted compelling ad copy and collaborated on landing page optimization to enhance relevance scores and improve conversion performance.Implemented advanced tracking framewor

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Associate Manager Demand Generation

SoftPak Financial Systems, Inc.

Oct 2024 - Apr 2025 (7 months)

Strategize and execute multi-channel demand generation campaigns (SEO, SEM, SMM, ABM) to drive lead acquisition and pipeline growth.Generate MQLs through targeted digital marketing initiatives and content strategies.Plan and manage ABM campaigns for Tier-1 clients to enhance engagement and conversion.Plan, promote, and execute webinars to generate registrations, drive engagement, and nurture prospects.Create and optimize landing pages, whitepapers, blogs, and email content to support lead nurturing and SEO goals.Analyze performance data to reduce CPL and improve ROI.Leverage marketing automation tools (e.g., HubSpot) for workflows and lead nurturing processes.Align demand generation strategies with sales teams to ensure seamless lead handof

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Digital Marketing Team Lead

CareCloud, Inc.

Apr 2023 - Jul 2024 (1 year 4 months)

Crafted and implemented comprehensive demand-generation strategies that are driving lead generation, customer acquisition, and revenue growth.Managed and optimized multi-channel lead generation campaigns, including Email marketing, Content marketing, SEO, and ORM.Managed a team of digital marketers: Setting goals, providing guidance, ensuring productivity, and fostering professional growth.Analyzed campaign performance, using data to optimize strategies and tactics continuously.Stayed abreast of the latest trends and best practices in B2B marketing and demand generation.Strategized growth marketing initiatives to improve rankings, user experience, and optimize conversion rate.Executed performance marketing campaigns (SEM/SMM).Worked closely

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SEO Specialist / Consultant

CareCloud, Inc.

Jun 2022 - Mar 2023 (10 months)

Developed and executed SEO strategies aligned with company goals, including keyword research, competitive analysis, and trend monitoring.Overseen on-page SEO optimization, including optimized title tags, meta descriptions, headers, and content to improve rankings and user experience.Optimized for local SEO, managed Google Business profiles, and reviews Fixed technical errors of websites in collaboration with developers.Developed and executed a link-building strategy to improve the website's authority and credibility.Continuously monitored and tracked the performance of SEO efforts through KPIs.Provided regular reports with insights and recommendations to upper management.

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Marketing Executive

Prime International

Feb 2020 - Mar 2021 (1 year 2 months)

Developed digital marketing strategies aligned with the company's overall objectives.Planned and executed digital marketing campaigns across various channels such as social media, Google Ads, Bing Ads, and Display ads.Conducted keyword research, audience targeting, and competitive analysis to inform campaign targeting and messaging.Monitored key performance indicators (KPIs) such as website traffic, conversion rates, social media engagement, and ROI.Implemented A/B testing methodologies to experiment with different ad elements and strategies, iterating to improve campaign performance.Provided regular reports and insights to stakeholders, summarizing campaign performance along with recommended adjustments.

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Demand Gen Executive

Ignite Hive Digital

Feb 2018 - Jan 2020 (2 years)

As a Demand Gen Executive, I developed and executed successful email marketing campaigns, performed keyword research, and conducted thorough competitor analysis to inform strategic decisions. I optimized website content and structure to improve search engine rankings and increase organic traffic through effective on-page optimization. Additionally, I conducted off-page link building activities to enhance visibility and resolved technical errors to ensure seamless website functionality. My role involved analyzing competitors for strategic insights and providing monthly reports with data-driven conclusions. I successfully launched and managed PPC campaigns across various platforms, including Google Ads and Amazon PPC, and provided regular rep

Abdul Hadi

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