Anastasia Poland

Founder, Roots to Wisdom Coaching | Change Management Consultant

Roots to Wisdom Coaching

Dec 2025 - Current (8 months)

Helping people move from complexity to clear, intentional action.

Vice President of Growth & AI Solutions

Workstate

Aug 2025 - Current (1 year)

Connecting organizations to human-in-the-loop AI solutions

Vice President of Operations

Workstate

Jan 2020 - Sep 2025 (5 years 9 months)

Workstate is more than a technology partner. We champion your vision. Since our inception in the early 1990s, we’ve provided comprehensive IT consulting services to clients of all sizes, ranging from fast growing medium-sized companies to large corporations in the Fortune 500. Our passion is to elevate businesses; we shoulder the technical burdens and risk of our clients while driving realization of their ideas, freeing them to focus entirely on mission-critical goals. Workstate brings mastery, flexible and adaptive approaches, skilled planning that anticipates and eliminates roadblocks, and reliable, autonomous delivery of above-and-beyond results to each and every project. For our clients, this means lower total costs over time, with c

Vice President of Communications

Workstate

Jul 2018 - Jan 2020 (1 year 7 months)

Directing strategic communications over multiple teams and offices across the U.S.

Director Of Communications

Workstate

Jan 2018 - Jul 2018 (7 months)

VP of Communications

Workstate

Apr 2015 - Jan 2020 (4 years 10 months)

Director of Marketing

Workstate

Apr 2015 - Jan 2018 (2 years 10 months)

At Workstate, we have a passion for solving complex technology problems for our clients. Since 1997, we have been offering leadership and expertise around strategy, development and testing that enables our business partners to thrive.

MSN Science and Technology Editor

Microsoft

Oct 2012 - Sep 2013 (1 year)

Developed Science and Technology news channel for MSN's latest news service. Provided content and coverage direction, along with researching and writing original news content for channel.

Catalog Editor

Patagonia

Jan 2006 - Jun 2007 (1 year 6 months)

Oversaw development of catalog content through editorial process.

Contributing Technology Writer

CPUMagazine

Jan 2008 - Sep 2012 (4 years 9 months)

Researched and wrote the monthly "Under Development" column for Computer Power User. Interviewed researchers and developers across the globe. Topics included bleeding edge technology from various areas of science being developed in academia and private sector.

Director, Product Marketing

ThirdAge Media LLC

Jan 2004 - Dec 2005 (2 years)

Focused on a 45+ demographic, conceptualized and implemented creative campaigns for sales team to pitch to clients. Created and edit copy for content, advertising and client services areas of site. Created two daily newsletters. Conceptualized redesign projects for site, and managed creative and tech teams assigned to projects. Created and led SEO team. Acted as in-house liaison across teams.

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Owner

Anastasia Poland Freelance writereditor

Jan 2002 - Jan 2026 (24 years 1 month)

Creates, edits, proofs and researches/manages content for client web sites, catalogs and marketing materials; oversees site redesigns and implementation.

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Creative Director

TRT Consulting

Aug 2001 - Jun 2002 (11 months)

Assisted in research, planning and development of a cultural appreciation/diversity education program for children, teens and parents. Included on- and offline research for funding, materials and competitive landscape; competitive analysis; and interviewing potential partner alliances.

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Owner

Mother Lore Birthing Parenting Resources

Jan 2000 - Dec 2006 (7 years)

Sole owner of a company that served the needs of pre-and postnatal families. Assisted new parents during birth, and postpartum. Taught newborn care, childbirth and infant massage courses at California Pacific Medical Center in SF, CA, and privately.

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Sr. Channel Manager: Greetings, Astrology / Sr. Project Manager: Client Services

ThirdAge Media

Nov 1998 - Sep 2000 (1 year 11 months)

Sr. Channel Manager: Greetings, Astrology Focused on a 45+ demographic, conceptualized, built and maintained two channels from inception through launch. Created and articulated the vision, business case and promotional strategy for the two channels. Duties included initiating and maintaining business development partnerships, implementing sponsorship and promotional strategies, assigning and editing copy from writers, writing promotional copy for internal and external use, managing staff and day-to-day operation of the channels. (October 1999-September 2000) Sr. Project Manager: Client Services Duties included managing and building client relationships; working with clients to create and implement Web strategy; integrating client campaign

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Executive Producer

Procter Gamble Tremorcom

Jan 2000 - Dec 2001 (2 years)

Provided both voice and vision for Web site and offline interaction with teens. Served as teen and Web expert for Tremor team. Hired, trained and managed remote and in-office team of 12 (editorial and customer service). Trained and mentored teen intern staff of four. Created in-house site publishing process in conjunction with art and programming teams. Served as liaison across internal marketing, engineering and customer service teams. Created online marketing strategy and integrated client interface for site. Negotiated online partnerships and managed relationships with partners. Co-managed outside design and programming teams through two builds of site. Provided direction for UI and design. Wrote all copy on both site builds and weekly n

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Producer

McGrawHill Educational Publishing Group New Media

Jan 1997 - Dec 1998 (2 years)

Managed Web design and development teams for Early Learning, Tech Support and Consumer Products divisions. Duties included acting as primary liaison for marketing and editorial staff; supervising site production process; writing promotional copy for sites; determining site content, look and feel; and providing in-house Web expertise for publishing groups.

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Project Manager

Interactive Ink Inc

Jan 1997 - Oct 1997 (10 months)

Conceptualized, designed, wrote copy and led Web team in creating InteractiveInk.com and their client sites. Duties included creating graphics in PhotoShop, researching and writing educational copy, supervising Web team, contracting freelance writers, editing client content, building HTML pages, QAing site, managing sales relationship with clients and ensuring follow-up to satisfaction of client.

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Editor

Compuserve WOW

Jul 1996 - Jan 1997 (7 months)

Conceptualized and developed static and multi-media content for a new teen online service. Duties included finding and hiring freelance writers, assigning and editing all copy, writing articles, leading a Web team to ensure a quality build of project, and QA of entire site.

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Managing Editor

BOP BB teen magazines

Feb 1990 - Jul 1996 (6 years 6 months)

Managing Editor Supervised editorial staff and served as editor in editor’s absence for two national entertainment teen magazines. Duties included writing several monthly columns; developing and coordinating monthly contests; developing changes in design, layout and overall look of magazines; assisting editor in employee reviews, proofreading, copyediting and signing off on final proofs. (June 1995-July 1996) Coordinating Editor, Associate Editor, Assistant Editor Duties included writing, proofreading, and light copyediting; scheduling and coordinating contests and company-related events; training new employees; story-idea development; conceptualizing and incorporating new column and feature ideas into mags; identifying and interviewing ta

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