Kelli Trapnell

Senior Content Marketer

Common Room

Aug 2026 - Current (3 months)

- Wrote copy for 16 pages, including product pages, integrations page, and homepage rework over a 5 day website relaunch sprint
- Deployed and QA'ed website relaunch on Sanity as part of a 3-person deployment team in a four hour sprint
- Developed social hype cycle for relaunch/product launch efforts on LI
- Built out quarterly content calendar with the content and demand generation team
- Supported promotional efforts and supplied content for events and other demand generation campaigns

Content Marketing Engineer

Zip Security

Dec 2025 - Current (11 months)

-Wrote new homepage copy, which performed 30% better than existing homepage -Wrote new solutions pages copy and proposed new website nav structure -Built out brand voice and approach, led SEO/AIO strategy, created style guide, and launched content engine -Grew brand's social followers by 40.5% in 90 days -Improved site's health score for technical SEO by 15%, to reach a 99/100 -Produced, edited, and promoted webinar series that drove 43% conversion rate among registrants

Content Marketing Engineer

Zip Security

Dec 2025 - Aug 2026 (9 months)

-Wrote new homepage copy, which performed 30% better than existing homepage
-Wrote new solutions pages copy and proposed new website nav structure
-Built out brand voice and approach, led SEO/AIO strategy, created style guide, and launched content engine
-Grew brand's social followers by 40.5% in 90 days
-Improved site's health score for technical SEO by 15%, to reach a 99/100
-Analyzed content-to-conversion funnel performance against industry benchmarks, identifying content programs converting at 2–6x category averages for a B2B security platform
-Produced, edited, and promoted webinar series that drove 43% conversion rate among registrants
-Filmed partner conversations in Riverside and edited social clip

Freelance Copywriter

Kiva

Jun 2025 - Feb 2026 (9 months)

Wrote borrower profiles for Kiva.org

B2B Global Content Marketing Manager

Babbel

Jan 2025

Drove content marketing strategy for quarterly tentpole content pieces
Wrote blogs, one-pagers, ebook copy, e-mail copy, video scripts, webinars, and more
Built out enablement assets for sales team, customer success team, and learner success team
Increased blog traffic by 330%
Drove ~6M in global pipeline, an increase of 30% QoQ
Managed global team of freelance translators and writers, and oversaw localization into 4 different languages

Director of Branding and Content

Single Space Strategies

Jun 2024 - Aug 2025 (1 year 3 months)

-Developed and executed on 2 year content strategy for one of the largest green energy companies in North America, helping them achieve important stakeholder-set communication goals and gain/maintain brand trust in New Mexico and Arizona. Client has expanded project scope and contract several times thanks to my efforts.
-Developed communications strategy (social, media buying, earned media placements, email campaign, etc) for the launch of the first statewide sexual assault helpline in New Mexico. Client not only met launch goals but extended contract to maintain branding and comms work on an ongoing basis.
-Sourced interviewees, coordinated video production, and wrote questions for 8 short-form videos in support of the 2025 Paid

Content Marketing Specialist

Loop

Nov 2022 - Jan 2024 (1 year 3 months)

-Drove 75% of pipeline and 60% of closed deals through marketing efforts in 2023
-Wrote and built strategy for over 350 assets from ebooks to webinars to full-scale reports and paid ads, directed emails, social content, one-pagers, enablement material, physical collateral, case studies, webpages, video scripts and more.
-Ghostwrote as members of the executive team for PR opportunities with a 97% placement rate, including for major trade outlets
-Collaborated cross-functionally with the rest of the marketing department on larger initiatives, consulting on GTM strategies and project managing multiple assignments at once
-Helped maintain several of Loop’s ERGs, including Pride at Loop, Women at Loop, and Loop’s Neurodiver

Content Marketing Specialist

Fruition

Dec 2021 - Nov 2022 (1 year)

Wrote two monthly blogs for my list of 12 clients every month Wrote and optimized landing pages, splash pages, homepages, and more on-site content like pop-ups Wrote effective display ad copy and paid search copy for several clients Wrote and designed email campaigns for several clients, including automated, newsletter, lead gen, and one-off campaigns Developed agency's in-house process for creating video content and landed proposals because of it Wrote and edited short scripts for YouTube and social channels Helped refine internal cross-channel marketing efforts Ran branding and voice workshops with clients and internally Wrote and edited social posts on LinkedIn, Instagram, Twitter, and Facebook Wrote internal blogs and interviewed expert

Content Marketing Specialist

Fruition

Dec 2021 - Nov 2022 (1 year)

Wrote two monthly blogs for my list of 12 clients every month
Wrote and optimized landing pages, splash pages, homepages, and more on-site content like pop-ups
Wrote effective display ad copy and paid search copy for several clients
Wrote and designed email campaigns for several clients, including automated, newsletter, lead gen, and one-off campaigns
Developed agency's in-house process for creating video content and landed proposals because of it
Wrote and edited short scripts for YouTube and social channels
Helped refine internal cross-channel marketing efforts
Ran branding and voice workshops with clients and internally
Wrote and edited social posts on LinkedIn, Instagram, Twitter, and Facebook

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Copywriter

Hello Sprouted

Mar 2021 - Dec 2021 (10 months)

Wrote blogs and website copy for a number of clients, from HVAC to automobiles to home decor to solar power to car insurance to education and liability protection.

Copywriter

AXCES Research Group | AXCES Health

Dec 2020 - Dec 2021 (1 year 1 month)

Wrote website copy explaining the mission of AXCES and conveying the company's active infectious disease research and clinical trials Wrote press releases for each new breakthrough in COVID treatment and to share news of HIV clinical trials, etc.

Copywriter

AXCES Research Group AXCES Health

Dec 2020 - Dec 2021 (1 year 1 month)

Wrote website copy explaining the mission of AXCES and conveying the company's active infectious disease research and clinical trials
Wrote press releases for each new breakthrough in COVID treatment and to share news of HIV clinical trials, etc.

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Freelance Copywriter

RG Creative Agency

May 2020 - Sep 2020 (5 months)

Wrote compelling, SEO-friendly marketing copy for Wildflower Technologies' website, which distilled information on complex military technology subjects into understandable, sales-driven copy designed to attract new contractors to the company
Interviewed experts and helped strategize about uses of copy for website

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Freelance Copywriter

RG Creative Agency

May 2020 - Sep 2020 (5 months)

Wrote compelling, SEO-friendly marketing copy for Wildflower Technologies' website, which distilled information on complex military technology subjects into understandable, sales-driven copy designed to attract new contractors to the company Interviewed experts and helped strategize about uses of copy for website

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Copywriter

Utility Agency

Nov 2019 - Dec 2021 (2 years 2 months)

Wrote social media copy and project managed for Project ECHO, advocating for COVID-19 vaccination and disseminating global healthcare info on a variety of subjects in a pithy and easy-to-understand manner
Proofread and copy edited menus for Bosque Brewing Company's three taproom locations
Wrote press releases, blog posts, and public statements for Amore Neapolitan Pizzeria
Wrote blog posts, author bios, and newsletter content for Wildcards World website
Coordinated and planned monthly reading series featuring Wildcards authors at Beastly Books in Santa Fe, and strategized marketing uses for generated content from that reading series

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Copywriter

Utility Agency

Nov 2019 - Dec 2021 (2 years 2 months)

Wrote social media copy and project managed for Project ECHO, advocating for COVID-19 vaccination and disseminating global healthcare info on a variety of subjects in a pithy and easy-to-understand manner Proofread and copy edited menus for Bosque Brewing Company's three taproom locations Wrote press releases, blog posts, and public statements for Amore Neapolitan Pizzeria Wrote blog posts, author bios, and newsletter content for Wildcards World website Coordinated and planned monthly reading series featuring Wildcards authors at Beastly Books in Santa Fe, and strategized marketing uses for generated content from that reading series

Shopping Editor

Albuquerque The Magazine

Oct 2019 - Apr 2021 (1 year 7 months)

Copy edited, proofread, and fact-checked entire issue every month
Regular contributor for "In The Kitchen," "Look Good, Feel Good," and "We Find It For You" columns
Wrote features such as "The Second Annual Best of Rio Rancho" roundup
Wrote and curated content for the weekly newsletter, inBOX
Managed outside projects which required a variety of skills, including writing, graphic design, and ad buys
Arranged sales appointments and closed smaller sales (like booth sign-ups for Best of the City party)
Assisted Publisher and Associate Publisher with various tasks and duties throughout the year

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Copywriter

The Cannabis Supply Store

Jun 2019 - Nov 2021 (2 years 6 months)

Pitched, copy edited, and wrote blog content for The Cannabis Supply Store's webpage
Checked that existing articles were SEO friendly
Helped brainstorm marketing angles for blog content

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Copywriter

The Cannabis Supply Store

Jun 2019 - Nov 2021 (2 years 6 months)

Pitched, copy edited, and wrote blog content for The Cannabis Supply Store's webpage Checked that existing articles were SEO friendly Helped brainstorm marketing angles for blog content

Copy Editor and Proofreader

Realm

Dec 2018 - Feb 2020 (1 year 3 months)

Copy edited and proofread novel-length manuscripts in multiple genres
Read novel-length manuscripts for inconsistencies and helped make developmental edits
Worked with editors, authors, legal departments, and others to perfect immersive narratives for the app

Operations Manager

Insider Inc.

Jun 2018 - Jul 2019 (1 year 2 months)

Managed calendars for entire company’s conference room calendars, identified scheduling conflicts and negotiated better times for meetings for entire company
Wrote, copy edited, and distributed company-wide announcements and internal news from policy changes to company events
Planned, pitched, and executed large-scale construction projects, like installing new walls and doors
Ran A/V for internal events as needed
Handled all facilities needs for two stories of a Manhattan skyscraper
Served as super for tenants on the 9th floor, troubleshooting any issues that came up
Prepared expense reports for Operations team and helped manage Operations budget
Managed team of office administrators and stocked the office

Writer

Frederator Networks, Inc.

Nov 2017 - Aug 2020 (2 years 10 months)

Wrote scripts delving into animation, pop culture, anime, gamer culture, nerd culture, animated series, and video games for Frederator’s four YouTube channels, with multiple videos racking up over a million views each
Helped develop new “Timeline” format for scripts across channels which is now one of the company’s most successful
Fact-checked and edited other writers’ scripts for consistency and accuracy when necessary

Writer, Cliffhanger App

Pocket Gems

Aug 2017 - Aug 2018 (1 year 1 month)

Pitched and developed multiple short-form horror stories told in text-message format
Worked closely with the editorial and marketing team to develop and hone stories over the course of two weeks
Wrote and published Doll House, Swipe Left, and Recruitment in 2017
On contract for 10 stories through 2018

Production Editor

Catapult

Feb 2017 - Feb 2018 (1 year 1 month)

Scheduled weekly video conferences, meetings, and developed organizational tools to track progress on projects
Oversaw schedules for about twelve titles per season, including titles for our other imprints: Counterpoint, Black Balloon, and Soft Skull.
Typeset and formatted manuscripts for novels, poetry collections, nonfiction titles, and novelty/graphic novels.
Checked proofs in all stages of production and routed mechanicals and proofs electronically and in hard copy.
Coded XHTML eBooks for all titles, about 60-70 per season, including HTML/XHTML validation and QA on Kindle and iPad.
Proofread titles and marketing copy according to CMS.
Coordinated with editorial, marketing, and sales departments to ensure

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Writer

PAPER LANTERN LIT, LLC

Jun 2016 - Mar 2017 (10 months)

Solo writer for two-book deal on a romance/thriller about a queer girl who falls in love with an AI Worked closely with the editorial and marketing teams to storyboard and develop characters and storyline Revised in a timely fashion and according to feedback from other departments

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Writer

PAPER LANTERN LIT LLC

Jun 2016 - Mar 2017 (10 months)

Solo writer for two-book deal on a romance/thriller about a queer girl who falls in love with an AI
Worked closely with the editorial and marketing teams to storyboard and develop characters and storyline
Revised in a timely fashion and according to feedback from other departments

Production Associate, Print and Digital Media

The New Yorker

Feb 2015 - Mar 2017 (2 years 2 months)

Managed print and digital art workflows for every issue Reviewed, evaluated and incorporated changes and corrections to all passes of each article in the magazine Served as production head for closing process of the Goings On About Town section every week Served as production head for weekly web-based newsletter; created XML and set up articles in WordPress Coded HTML/XML for all digital editions weekly; ran QA tests on the weekends Created ePub editions of the issue for Kindle and Nook weekly Wrote a few AppleScript scripts to streamline production process

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Judge

Laughing Devil Comedy Festivals

Jan 2015 - Jan 2016 (1 year 1 month)

I have served as an industry judge for the Laughing Devil comedy festival, the She Devil comedy festival, and the Devil Cup comedy festival for two years now.

Sales Assistant

Haymarket Media Group

Aug 2014 - Feb 2015 (7 months)

Coordinated all on-site sponsor logistics and team travel for two large trade shows (in NYC & Chicago) Set up and broke down trade shows and meetings both in-town and out of town, including electrical cable installation and A/V equipment Received deliveries and shipped outgoing mail for the sales team all year; for trade show participants twice yearly Helped plan layouts of booths/presentation stages for trade shows twice yearly (some remote) Screened and answered all incoming telephone calls Planned and coordinated all office meetings and team lunches Managed all monthly billing in Agresso for US and UK brand, updated US/UK sales ledgers daily Coded and scheduled seven US and UK brand newsletters daily, using HTML in Silverpop

Assistant Program Coordinator, Visiting/Exchange Student Program

Columbia University in the City of New York

Aug 2013 - Aug 2014 (1 year 1 month)

Developed and executed 10-12 programs per semester for 60+ exchange students Planned and coordinated all weekly office meetings and team lunches/team events Trained and onboard 4 undergraduate mentors who each advised groups of 10-15 students, provided schedules and oversaw deadlines for individual mentorship projects Managed scheduling for undergrad mentors and faculty advisors Filed paperwork and managed billing for hired mentors As an extra side project, helped design and wrote source code and copy for program website about campus resources

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Lead Administrative Assistant

Columbia Publishing Course

Jun 2013 - Aug 2014 (1 year 3 months)

Facilitated 10-12 program lectures and events per week, including handling A/V system Took inventory of office supplies, organized offices and kept spaces clean, and regularly ordered supplies needed Welcomed and assisted 3-5 high-profile publishing industry experts daily, served as a daily program representative and logged/assisted all visitors to the office Screened and answered all incoming telephone calls Coordinated and planned annual career fair, updated databases in Filemaker, created spreadsheets to track student grading and high-volume mailings Created and mailed out four program invitations, using InDesign and liaising with Columbia Print Services

Editorial Intern, Academic/Trade Division

Oxford University Press

Jun 2013 - Aug 2013 (3 months)

Liaised with authors, universities, and organizations concerning contracts, ARCs, and payments Researched possible cover images for upcoming titles and handled image permissions requests

Contributing Writer and Editor

Untapped New York

Dec 2012 - Dec 2014 (2 years 1 month)

Wrote a regular column, "History of Streets," and other articles for publication on the New York website Created and managed daily content schedules for a team of 25 global and local contributors Edited, proofread, and fact-checked blog content on a daily basis (usually 2-4 posts a day) Wrote SEO content and tagged blog posts, wrote CSS/HTML for some posts during site relaunch

Editorial Intern

Untapped New York

Sep 2012 - Dec 2012 (4 months)

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Production Editor

Apogee Journal

Aug 2012 - Sep 2013 (1 year 2 months)

Directed and implemented physical design of journal and website Created print and web production timeline and managed production deadlines for all teams Served as liaison between journal staff, authors, and printer, and managed journal distribution

Communications Intern

SPRING BRANCH ISD

Jun 2010 - Aug 2010 (3 months)

Also worked here June through August in 2008

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Editor In Chief

eleven40seven

Jan 2010 - Jan 2011 (1 year 1 month)

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Associate Editor

descant Literary Journal

Aug 2009 - Dec 2009 (5 months)

Accepted and rejected submissions \Read between 120-160 pages of fiction from the slush pile weekly, wrote critiques of manuscripts

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Productions Intern

TCU Press

Jan 2009

Writer

Selfemployed

Jan 2008 - Jan 2020 (12 years 1 month)

Won $90,000 Sandra Brown Excellence in Literary Fiction writing scholarship in 2009
Awarded $7,000 New York Foundation of the Arts Fiction Fellowship in 2018
Chosen for Arts Hub Fellowship 2021
Pitched 5 animated TV series with a major Hollywood studio in 2022
Created interactive city-wide choose-your-own-adventure map as part of Compass Roses, a city-funded art piece in Albuquerque early 2021
Wrote, filmed, and directed award-winning short film mockumentary, The Fabulous Name TBDs during lockdown in 2020
Participated in the 2021 Tin House YA Workshop
Published over 20 short stories
Has completed 4 novel manuscripts, working on a fifth and a graphic novel currently
Completed one feature film scri

Writer

Self-employed

Jan 2008 - Jan 2020 (12 years 1 month)

Won $90,000 Sandra Brown Excellence in Literary Fiction writing scholarship in 2009 Awarded $7,000 New York Foundation of the Arts Fiction Fellowship in 2018 Chosen for Arts Hub Fellowship 2021 Pitched 5 animated TV series with a major Hollywood studio in 2022 Created interactive city-wide choose-your-own-adventure map as part of Compass Roses, a city-funded art piece in Albuquerque early 2021 Wrote, filmed, and directed award-winning short film mockumentary, The Fabulous Name TBDs during lockdown in 2020 Participated in the 2021 Tin House YA Workshop Published over 20 short stories Has completed 4 novel manuscripts, working on a fifth and a graphic novel currently Completed one feature film script Created and produced a monthly genre-based

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Peer Consultant

TCU Center for Writing

Dec 2007 - May 2011 (3 years 6 months)

About

Detail

Timeline

Résumé

Kelli Trapnell

About

Detail

Behavioral traits