Kelsey Montgomery

VP, Growth

Nash

Jul 2026 - Current (4 months)

Building & leading all things growth marketing, systems, and GTME at Nash.

Head of Marketing & Growth

Nash

Feb 2024 - Jul 2026 (2 years 6 months)

- Building Nash's marketing function from the ground up as the first marketing hire, scaling from zero infrastructure to a full GTM engine across demand gen, events, brand, and revenue ops.

- Own growth execution, budget, and pipeline ROI across all marketing programs. Define quarterly priorities, investment tradeoffs, and measurable outcomes tied to board-level revenue targets.

- Architect and maintain the full GTM systems stack: lead routing logic, attribution modeling, and data pipelines across Claude, Salesforce, HubSpot, Customer.io, and Clay.

- Build AI agents and workflows to accelerate GTM execution: pipeline

Marketing Lead

Nash

Jun 2022 - Feb 2024 (1 year 9 months)

Senior Marketing Manager, Growth & Operations

NeighborSchools

Jun 2021 - May 2022 (1 year)

First marketing hire. I managed GTM operations and launched growth initiatives with a focus on daycare provider lead generation, acquisition, and activation.

Highlights:
• Spearheaded expansion for New York and Pennsylvania where I led research and assessment for each state. I created all of the state-specific product content and the blog content/SEO strategy for each state's launch.

Fun fact: For NY, I put myself through the actual daycare application process. Did I mention that I like to be scrappy?
• Drove a 600% increase in monthly supply-side (provider) leads in 2021. 50% of leads resulted from high-performing, SEO-driven content that I wrote and published on our blog. The other 50% came from SEM (Googl

Marketing Manager

NeighborSchools

Jan 2020 - Jun 2021 (1 year 6 months)

Marketing and Communications Manager

Boston University School of Social Work

May 2018 - Jan 2020 (1 year 9 months)

Joined BUSSW to support the school’s rebranding effort. Managed and built out enrollment marketing operations.

» Led department operations including department budget, procurement, and project management

» Managed all enrollment marketing operations and executed a full-funnel marketing strategy through the school’s CRM (EMP) to support the school's admissions goals

» Led digital acquisition efforts that included display, search engine, and paid social advertising

» Managed relationships with digital marketing and web agencies

» Led efforts in web design and structure to improve web performance and user experience across all stakeholder audiences

» Set, monitored, and optimiz

Communications and Marketing Coordinator, Koch Institute for Integrative Cancer Research at MIT

Massachusetts Institute of Technology

Sep 2016 - May 2018 (1 year 9 months)

Wrote about some of the world's most groundbreaking (and complex!) cancer research coming out of MIT, and distributed it to a lay audience of donors and press.

» Acted as the Koch Institute’s media liaison by coordinating press for faculty members pitching relevant stories to various local and national publications

» Wrote, edited, and managed short- and long-form content, including brief updates and feature pieces for the KI newsletter and website, brochures, biographical sketches, event summaries, and social media

» Developed and maintained communication channels, including websites, newsletters, social media, and collateral

» Served as the in-house graphic designer for digital media and collate

Digital Marketing Manager

Kyruus

Jan 2016 - Aug 2016 (8 months)

Hired as 2nd marketing team member. Worked with the Director of Marketing to expand to a team of 6 while growing from a Series B to Series C ($25M) company.
• Owned web, SEO/SEM, email, social media, podcasts, and other media campaigns and platforms
• Developed B2B social media strategy that grew followers by 130% and drove online traffic via social by 225%
• Led and implemented website redesign, content strategy, and SEO strategy that increased site visitors by 67% and conversions by 155%
• Heavily contributed to the creation and execution of the ATLAS Conference, the company’s most valuable lead generation and customer success effort
• Led MAP (HubSpot) selection, implementation (+ Salesforce integration) and on

Marketing Associate

Kyruus

Jul 2014 - Jan 2016 (1 year 7 months)

W

Communications Assistant

West Virginia Clinical Translational Sciences Institute

Jan 2014 - Jul 2014 (7 months)

» Managed the WVCTSI’s social media accounts and created a daily cadence of content for social sharing

» Compiled media clips and managed the Institute’s digital library

» Compiled stories and held interviews with medical staff and key researchers

» Drafted and edited press releases, print feature stories, and graphics

» Established relationships with media contacts for statewide outreach

» Created and launched “Get to Know Us” web series for digital storytelling

W

Communications Intern

WhyHunger

May 2013 - Aug 2013 (4 months)

» Owned the creation and execution of WhyHunger’s social media strategy

» Created content and managed distribution for monthly e-newsletters, blog posts,
and other media materials

» Planned logistics and press outreach strategy for marketing campaigns and events

Event Marketing Intern

West Virginia University

Aug 2012 - Dec 2013 (1 year 5 months)

Branding and Communications Intern

MakeAWish Foundation of Central New York

May 2012 - Aug 2012 (4 months)

Staff Writer

The Daily Athenaeum

Oct 2011 - May 2012 (8 months)

Kelsey Montgomery

About

Detail

Timeline

Résumé

Kelsey Montgomery

About

Detail

Behavioral traits