S

Scott Parker

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CEO
Fort Worth, Texas, United States

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Résumé


Jobs verified_user 0% verified
  • Social Factor
    CEO
    Social Factor
    Jan 2018 - Current (8 years 6 months)
  • Social Factor
    Vice President, Client Success
    Social Factor
    Jan 2017 - Jan 2018 (1 year 1 month)
  • Social Factor
    Account Director
    Social Factor
    May 2016 - Dec 2016 (8 months)
    - Lead planning, analytics, media and client services initiatives for agency clients
  • S
    Senior Vice President, Marketing Innovation
    Dec 2013 - Mar 2016 (2 years 4 months)
    - Created integrated media department to unify traditional media, public relations, and social media personnel, processes, planning and execution into a single process - Grew analytics function to include SEM, SEO, usability analysis, media mix analysis, and new proprietary methodologies - Responsible for digital team executing a wide variety of projects, including website development, custom dashboard development and reporting, and agency intellectual property
  • Warren Douglas Advertising
    Vice President, Marketing Innovation
    Warren Douglas Advertising
    Mar 2012 - Dec 2013 (1 year 10 months)
    - Lead account service, brand strategy, social media, PR and media functions - Manage ongoing development and implementation of proprietary analytical and strategic tools for the agency delivering brand, consumer and digital marketing insights to our clients - Develop and present new business pitches
  • Warren Douglas Advertising
    Director, Marketing Strategy
    Warren Douglas Advertising
    Aug 2009 - Mar 2012 (2 years 8 months)
    - Managed account service and account planning for over 20 active clients - Participated in prospecting and pitching for agency business development - Developed and implemented proprietary agency tools, including Premium Brand Process, Premium Brand Index and Premium Brand Panel and articulated both processes and learnings to current and prospective clients
  • Warren Douglas Advertising
    Marketing Strategist
    Warren Douglas Advertising
    Feb 2006 - Aug 2009 (3 years 7 months)
    Work with national, regional and local brands in CPG, healthcare, utilities, financial services, non-profit, and music publishing industries to develop targeted, efficient and effective branding and communication strategies, manage tactical implementation and track results. Experience managing projects across a range of channels including traditional broadcast, website, social media, print, direct mail, promotional events and sponsorships.
  • Alltel Communications
    Analyst II - Strategic Pricing
    Alltel Communications
    Jul 2003 - Jul 2004 (1 year 1 month)
    I supported product marketing, revenue accounting, strategic planning and business sales groups through analysis of intercarrier roaming agreements.
Education verified_user 0% verified
  • S
    MBA, MA
    Southern Methodist University Cox School of Business
    Jan 2004 - Dec 2006 (3 years)
  • SMU Cox School of Business
    MBA, MA
    SMU Cox School of Business
    Jan 2004 - Dec 2006 (3 years)
  • University of Memphis
    BM, Percussion Performance
    University of Memphis
    Jan 2001 - Dec 2003 (3 years)
  • Harding University
    BBA, Accounting, Economics
    Harding University
    Jan 1997 - Dec 2001 (5 years)
Projects (professional or personal) verified_user 0% verified
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