Business Analyst|ProjectManager, Practicum Project
MenoWell
Sep 2023 - Jun 2024 (10 months)
As partof MSBA, translated MenoWell's business needs into a strategic action plan to deliver a comprehensive solution. • Utilized Google Analytics to analyze website performance and customer demographics, achieving a 20% increase in user engagement by implementing targeted improvements based on data insights. • Created Tableau dashboards to visualize product and customer insights and used Python for web scraping and natural language processing across MenoWell's product portfolio on Amazon. • Scoped new analytic research ideas and spearheaded successful completion of project milestones using Asana.