Aarya Singh

CRO Design Coordinator

KlientBoost

Jul 2024 - Current (2 years 4 months)

Led onboarding and end-to-end delivery for multiple clients, building brand identities and conversion-focused landing pages that
drove up to 100% improvements in CRO through strategic, data-backed design.
Owned and executed concurrent A/B testing initiatives across multiple accounts, increasing platform traffic and optimizing user
flows through design-led experimentation.
Established and scaled brand guidelines and CRO-driven design systems for 50+ clients, delivering consistent gains in user
engagement, click-through rates, and cross-platform performance.

Production Designer (Contract)

Flex

Jan 2024 - Jul 2024 (7 months)

Led high-impact campaigns and marketing design strategies that increased property management adoption and rental enrollment by
6% within one month, driven by performance insights and rapid iteration.
Designed and delivered web prototypes for the partner marketing platform, enabling seamless B2B access to Flex's customer
services and improving internal efficiency.
Redefined the brand book and built cohesive 360° design assets, strengthening brand consistency, scalability, and cross-team
alignment across the company.

N

Communication Designer

New York City Board of Education

Jan 2023 - Dec 2023 (1 year)

Led visual experiences and social, web design strategies that accelerated member engagement by 30% from May-August, driven by
performance insights and cohesive system-led execution.
Redesigned the end-to-end user journey for the Retirees Summary of Benefits Enrollment program, delivering the highest enrollment
rates in over a decade through clearer flows and conversion-focused design.

Brand Experience Designer

Lenskart

Jan 2022 - Dec 2022 (1 year)

Led the design of the eyewear collection identity and in-store experience for the brand's first-ever Pride Month Collection,
strengthening brand expression and cultural impact.
Conducted in-depth performance marketing analysis and delivered web and print design solutions, driving a 27% increase in sales
and user engagement in 2022 through data-informed creative execution.
Introduced interactive, product-led features including augmented reality, elevating the app and website experience while improving
usability, engagement, and conversion.

Product & Marketing Design Intern

Rokt

May 2021 - Jan 2022 (9 months)

Led the development of an in-house digital platform for web display product testing, improving experimentation speed and reducing
reliance on external vendors by 20%.
Designed and shipped a mobile-first experience for the platform, increasing employee accessibility, adoption, and day-to-day usability.
Created brand guidelines and end-to-end marketing assets for the 2021 Rokt Global Conference in Hawaii, driving a 99% increase in
employee enrollment for subsequent conferences through cohesive, scalable design.

F

Editorial Designer

Fortune magazine

Dec 2020 - May 2021 (6 months)

Revamped editorial layouts and visual narratives for bi-monthly print and digital publications, improving storytelling quality,
consistency, and audience engagement.
Produced data-driven infographics, illustrations, and visual assets for the 2020 Fortune 500 rankings, making complex information
clear and compelling.
Led the visual direction for the Fortune MBA Programs campaign, contributing to a 43% year-over-year increase in student
enrollment through strategic, results-focused design.

J

UI/UX Design Intern

JETSWEAT

Jan 2020 - Sep 2020 (9 months)

Drove a 60% increase in platform users in 2019 by transforming the website into a high-performing, app-like product experience
focused on usability and retention.
Led real-time user research, competitive audits, and market analysis in collaboration with 85 fitness boutiques across New York City,
translating insights into scalable, high-impact product decisions.

Operational Design Assistant (Part-Time)

School of Visual Arts

Sep 2018 - Dec 2020 (2 years 4 months)

Designed and developed a campus and city navigation application for SVA students, delivering an intuitive end-to-end experience
that improved wayfinding and daily mobility.
Built cross-platform iOS and Android experiences, later adopted by the school to support and authorize citywide navigation
use cases.
Collaborated closely with instructors and students to refine the product through feedback and iteration, optimizing routes and
workflows to reduce commute time and improve usability.

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Aarya Singh

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