Aarya Kuikel Meta Marketing Pro at Accenture | Social Media Marketing | Offline

META Marketing Pro

Accenture

Jul 2024 - Current (2 years 3 months)

• Manage a portfolio of 180 small to medium-sized businesses by leveraging social media advertising solutions, performance measurement, trend analysis, and problem-solving, and achieved above 83% customer outcomes and impact score by proactively engaging clients, assessing product performance, and delivering tailored solutions with consultative guidance on optimal product adoption. • Extensively review Meta Ad accounts, incorporating advanced performance analysis to optimize Facebook, Instagram, and WhatsApp ads, aligning with overall marketing objectives and ad targeting. • Track and analyze key performance indicators (KPIs) such as click-through rates (CTR) and return on ad spend (ROAS), using insights to drive data-informed decisions

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VICE PRESIDENT OF CREATIVES

Graduate Management Club, Brock University,

Sep 2023 - Apr 2024 (8 months)

• Designed and executed captivating organic content to enhance club visibility across social media platforms, resulting in a 30% increase in membership. • Collaborated with internal teams and external moderation teams to create content calendars, streamline content creation processes, and boost social media engagement. • Organized in-person events, including networking sessions, and workshops, integrating community management and customer interaction strategies to foster community building.

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SOCIAL MEDIA LEAD

Student Life and Success, Brock University,

Sep 2022 - Apr 2023 (8 months)

• Created visually compelling content using CANVA for Faith and Life events to drive student engagement across social media and offline events to boost awareness and attendance and achieved an average of a 25% increase in event participation in the academic year. • Worked closely with different departments and student organizations to design marketing materials and brainstorm event ideas to foster collaboration and streamline event promotion. • Developed cohesive and effective marketing strategies, resulting in higher student participation and engagement.

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SENIOR DIGITAL MARKETING AND CAMPAIGN OFFICER

United Liquors,

Apr 2021 - Jun 2022 (1 year 3 months)

• Built and executed paid and organic social media strategies, with A/B testing to optimize campaign goals. • Initiated branding, marketing, and promotional strategies for 7 brands, increasing organic and paid campaign reach by 60% across Facebook, Instagram, X, and YouTube. • Created engaging content, including graphics, videos, and written copy, reflecting brand identity and resonating with the target audience, while providing strategic insights for new brands. • Launched a new brand virtually, collaborating with the board of directors to strategize and execute the launch, resulting in 400+ user-generated content (UGC) posts within the first month. • Collaborated with human resources, sales, finance functions, and third-party publica

JUNIOR MARKETING EXECUTIVE

Infinx

Dec 2020 - Mar 2021 (4 months)

• Managed social media accounts, including content creation, scheduling, posting, and community engagement, and built and executed influencer marketing and email marketing campaigns. • Executed paid and organic social campaigns, and online and offline branding and marketing strategies on emails, websites, Meta, X, and YouTube, including trafficking, set-up, launching, measuring KPIs, budgeting, optimizing, and reporting advertising campaigns to increase sales by 10% each day. • Managed Google Ads campaigns, conducted keyword research for creating and publishing web content, and assisted in UI/UX design, organic SEO optimization, optimized content creation, and a content calendar. • Coordinated B2B campaigns with clients, banking partner

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