Category Management Consultant, Delhaize America
The Hershey Company
Jun 2013 - Dec 2014 (1 year 7 months)
• Responsible for acting as Category Captain to drive collaborative customer relationships and to leverage consumer, shopper, and category insights to drive sustainable growth for Delhaize America's $205M confection category
• Leader in the joint Strategic Business Planning process leveraging trade management and business development tools and processes
• Partnered with Category and Banner Merchandising Teams to developed new seasonal strategy which delivered +18% growth or +$3.5M across Valentines, Easter, Halloween, and Holiday in year one
• Gained alignment to replace 5ft of declining Magazine space on the Kiosk Checkout with Candy/Mint/Gum in 600 stores resulting in 216k incremental Front End inches for the categ