Aaron Balcazar Santa Cruz

Aaron Balcazar Santa Cruz  new_releases

About

Detail

Performance Marketing Specialist | Creative Strategist
Peru

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 13% verified
  • C
    Digital Marketing Consultant public Remote experience
    Centro de Otorrinos del Norte
    Jan 2026 - Current (10 months)
    As a Digital Marketing Consultant/Manager, I was responsible for defining goals, elaborating strategies, and tracking results across three key channels: Organic (Google and Social Searches), SEM (Google), and Paid Social (Facebook, Instagram, TikTok). I established internal processes for the Paid area, SEO, and Content creation, ensuring a streamlined workflow. My role included reviewing content creator scripts and conducting A/B tests on paid ads to optimize performance and track results effectively. Notably, I achieved significant growth by increasing the client base from 90 to 500 clients monthly within a six-month period. I also spearheaded the implementation of AI for customer service, which decreased response times by 95% on a 24/7 ba
  • Base Coat Marketing
    Ads Team Manager verified_user Verified experience public Remote experience
    Base Coat Marketing
    Mar 2025 - Dec 2025 (10 months)
    • Directed a cross-functional marketing team of 5 strategists, ensuring the successful execution of multi-platform digital projects for over 60 agency clients.
    • Managed and allocated a monthly overall advertising budget of $300,000, ensuring optimal ROI and adherence to client objectives.
    • Designed and implemented core strategic frameworks for both B2C and B2B client acquisition initiatives.
    • Supervised the end-to-end development of key innovation projects, including AI video creation and offline conversion tracking systems.
    • Optimized creative workflows by integrating AI (VEO 3 and Claude) into standard operating procedures, accelerating the copy creation process by 60%.
    • Established robust project tracking by
  • Base Coat Marketing
    Paid Ads Strategist public Remote experience
    Base Coat Marketing
    Mar 2024 - Feb 2025 (1 year)
    • Single-handedly launched, deployed, and improved B2C lead acquisition campaigns for 16 clients on social media platforms (Meta) in the US market.
    • Researched trends and provided feedback on specific creatives (videos & photos) for business owners to record and utilize in advertisements.
    • Daily reviewed client metrics to proactively resolve issues before they escalated into crises.
    • Utilized AI to create appealing ad copy that resonated with B2C leads across the United States and Canada.
    • Onboarded and trained new media specialists on best practices.
    • Launched and optimized Google campaigns (Keywords, bids, location, hours) as part of our inbound strategy for clients on a daily/weekly basis.
    • Configured
  • U
    Paid Media Specialist
    UltraTecs
    Jul 2021 - Mar 2024 (2 years 9 months)
    • Plan, deploy and measure paid campaigns in social media platforms (Facebook and Instagram Ads). (+80,000 USD with positive return on investment)
    • Allocate the budget between the best-performing campaigns to ensure a healthy cost per purchase
    • Performance optimization using advanced bidding strategies (Bid Limit, Target Cost Per Result).
    • Test the demand for new products to be launched on the market
    • Perform A/B tests on ads (images, copies, videos, etc.)
    • Monitor and report campaign metrics on a daily and monthly basis
    • Ensure that the designed ads comply with the policies required by Meta, Google and TikTok.
    • In charge of creating the website and installing the tracking pixels

    Achieve
  • S
    Digital Marketing Analyst Jr.
    Servicios Chang
    Jul 2019 - Oct 2019 (4 months)
    • Website editing
    • Creation of landing pages
    • Tag custom events using Google Tag Manager
    • Launch of advertising campaigns on Google with the objective of
    lead capture
  • Sapia Oficial
    Commercial assistant
    Sapia Oficial
    Jan 2019 - Jul 2019 (7 months)
    • Coordinate the recording of institutional videos.
    • Create content and graphic pieces for digital platforms.
    • Participate in the development of digital campaigns with the objective of building customer loyalty and capturing new leads.
    • Influence and supervise the creation of content for social networks. according to the calendar.
  • Banco de Crédito BCP
    Factoring Assistant - International Business BCP
    Banco de Crédito BCP
    Aug 2017 - Nov 2017 (4 months)
    • Talk (in English and Spanish) with the main banks in North America, South America, Europe and Asia to open lines of credit and before advancing invoices to our exporters.
    • Check the status of applications for international credit lines.
    • Review and confirm the amount of invoices to be advanced.
    • Constant use of macros and updating data tables.
Education verified_user 0% verified
  • U
    Baccalaureate, International Business
    Universidad de Lima
    Mar 2014 - Dec 2019 (5 years 10 months)
  • Bachillerato internacional
    High School Diploma
    Bachillerato internacional
    Jan 2012 - Dec 2013 (2 years)