Aaron Kerr Campaign Strategist at Hook + Ladder Digital

Campaign strategist

Hook + Ladder Digital Agency

Nov 2020 - Current (5 years 7 months)

- Helping businesses grow using the power of digital marketing.

F

Owner

Family Porchraits

Apr 2020 - Nov 2020 (8 months)

- Launched a photography brand and grew a community-focused initiative providing safe and accessible photography services to Calgarians - Built an online booking platform including brand, website, email automation, social media - Booked over 900 appointments with families and businesses during the global lockdown.

C

Marketing manager

Connect Partnership Group Ltd.

Oct 2018 - Apr 2020 (1 year 7 months)

- Led the marketing and conference teams for several B2B launch events within several verticals including Indigenous Reconciliation, Mental Health, and Internet of Things. My team laid the successful foundation of four events within 18 months. - Established branding guidelines, go-to-market strategy, and marketing plans to build an engaged audience, collect qualified leads, and drive online registration. - Planned, produced, and measured all marketing activities and systems including content, design, email campaigns, social media, blogs, media, inbound lead generation, branding, website, SEO, creative services, customer acquisition, and more.

C

Marketing & Conference manager

Connect Partnership Group Ltd.

Oct 2018 - Jan 2020 (1 year 4 months)

A

Marketing manager

Aware360 Ltd.

May 2016 - Nov 2016 (7 months)

d

Marketing specialist - Digital strategy

dmg :: events - global energy

Oct 2015 - May 2016 (8 months)

P

President

Project Candy Box

Aug 2014 - Jun 2018 (3 years 11 months)

Founded and grew Canada's first online candy subscription service into a national brand. • Raised over $4,000 in crowdsourced funding using Indiegogo. • Surpassed $500,000 in 2017 revenue by executing monthly marketing programs. • Led customer success and growth at Project Candy Box managing the ecommerce store, running monthly promotions, optimizing the unboxing experience, and improving conversions by analyzing traffic, sales, and other key metrics. • Executed the continuous improvement on complex data-driven metrics including customer segmentation, data quality, customer acquisition, customer LTV (Lifetime Value), SEO, A/B testing, digital trends, and more through Google Analytics and other reporting tools. • Shipped over 20,000 box

d

Digital marketing coordinator

dmg :: events - global energy

Jan 2014 - Oct 2015 (1 year 10 months)

S

Founder

Sneakerheads Montreal Enterprises

Jan 2012

I

Marketing assistant

Inm de colombia

Nov 2011 - Apr 2012 (6 months)

W

Tour director

Westcoast Connections 360

Jul 2011 - Jul 2012 (1 year 1 month)

M

Project manager

MobilizeMe

Mar 2011 - Aug 2013 (2 years 6 months)

M

Marketing and sales

MobilizeMe

Oct 2010 - Nov 2011 (1 year 2 months)

Aaron Kerr

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