Alexandra Aristizabal

Integrated Marketing Communications Manager

Vivo Technologies

Sep 2022 - Current (2 years 10 months)

• Planning, executing, and evaluating local campaigns that align with vivo Colombia goals, values, and identity. • Creation of the strategy and marketing plan for the sponsorships of vivo Colombia in 2023. • Responsible for the relationship management with the soccer players of the Colombian soccer league. • Achievements • Closing of contractual terms and sponsorship benefits with Dimayor (The Major Division of Colombian Soccer) and Staff Cycling (Road safety cycling company). • 360 launch of the alliances at the different contact points. • Activation of the sponsorship contracts and development of all the branding materials. • Development of the strategy of using Colombian soccer players as brand image for the digital content launch, whi

Marketing Manager

Huawei Colombia

Feb 2022 - Sep 2022 (8 months)

• In charge of all the marketing activities in the key accounts of the open market and B2B departments. • Launch of the last smartphone serie Nova 9 SE in Alkosto, Falabella and Éxito. • Development of the marketing media plan in each account. • Launching events of the B2B division in Bogotá and Medellín, having PR coverage.

Brand Manager

Belleza Express S.A.

Dec 2019 - Oct 2021 (1 year 11 months)

• In charge of the marketing plan for the Aromasense, Sun Pro and Depilex brands. • Creation and planning of Aromasense's digital strategy. • Coordination of a team made up of 3 people. • Rethinking the digital communication strategy of the Aromasense brand, achieving an organic growth of approximately 200 followers per month, and a growth of more than 100% in engagement rate, going from an average rate of 6% to 12% in two months Product Manager - Belleza Express SA • Creative support for the website and social media platforms of Arrurru Naturals Colombia, baby care brand. • Temporal asignation as Brand Manager of the Brand, covering a maternity license from september to December of 2020. • Ejecution of the marketing plan of the Brand f

Senior Assistant Brand Manager

Reckitt

Dec 2016 - Aug 2018 (1 year 9 months)

• Planning, controlling and implementation of the Airwick and Veet marketing plan in Colombia and Ecuador. • Relaunch of the Airwick Brand in the main chains in Colombia. • Digital and Media strategy planning of Colombia and Ecuador. • Launch of the last innovation of the category, Airwick Pure in Colombia and Ecuador.

Trade Marketing Representative

British American Tobacco

Aug 2015 - Dec 2016 (1 year 5 months)

Implementation and execution of the Trade Marketing activities on the point of sales, ensurence the presence, visibility and development of the brands in each point of sale. • Negotiation of five new commercial agreements in premium areas of the city, thus increasing the strategic customer base and the share of shelf in each of these. • Coordination of the activation of the Lucky Strike brand at the Sultana, The Zoo and Feria de Cali 2015 musical events. Alexandra Aristizábal Ospina

Marketing Trainee - Harinera del Valle

Harinera del Valle

Jul 2013 - Jan 2015 (1 year 7 months)

Control of the marketing budget, sales reports, profitability reports and all others related to the Pastas Category of the company. • Management of the inventories of the products next to expire of the Pastas Category, and implementation of the necessary activities for their evacuation, managing to reduce the expirations by 27%. • Creation and liquidation of incentive plans for the sales force of the different distribution channels. • Negotiation with suppliers and agencies to the development and implementation of activities at the point of sale of the main Key accounts of the company.

Alexandra Aristizabal

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