Aaliyah Daniels

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Narrative Designer

Pixelberry Studios

Mar 2025 - Current (1 year 4 months)

• Design branching narrative systems and player-choice architectures for romance-driven interactive fiction on the Choices platform. • Concept and develop paid ad creatives for Meta and TikTok, testing hooks and iterating based on performance data to improve click-through and install rates. • Analyze ad performance metrics to identify top-performing creative angles, informing both campaign strategy and in-game narrative direction. • Scout and evaluate indie writers and influencers for potential collaborations, expanding the creative pipeline.

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Community Outreach

Virginia Piper Center

Aug 2024 - May 2026 (1 year 10 months)

Narrative Designer

Series Entertainment

Oct 2023 - Mar 2025 (1 year 6 months)

• Architected multi-chapter narrative systems from concept, shaping core emotional arcs, tone, pacing, and player-choice pathways within Unreal-based pipelines. • Concepted and tested paid ad creatives for Meta and TikTok campaigns, analyzing hook performance and iterating on creative strategy to drive user acquisition. • Structured episodic content with strong hooks and cliffhangers; built interconnected character ecosystems to support long-term engagement. • Rapidly prototyped narrative concepts using AI tools; translated direction into production-ready frameworks across cross-functional teams. • Projects include: Singles Inferno: The Game, Ultimatum: The Game, The Circle: The Game.

Creative Writing Professor

Arizona State University

Aug 2023 - Current (2 years 11 months)

• Teach narrative structure, pacing, and character development with a focus on audience engagement and sustained long-form storytelling. • Lead workshop environments centered on revision, craft, and emotional clarity.

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Narrative Designer

Crazy Maple Studios

May 2023 - Aug 2023 (4 months)

• Designed romance-driven narrative arcs for interactive mobile titles, balancing player agency with cohesive, emotionally resonant storytelling. • Developed character archetypes aligned with audience expectations and collaborated with cross-functional teams across multiple narrative paths.

Narrative Designer Intern

Jam City

Jan 2020 - May 2020 (5 months)

• Contributed story content for Harry Potter: Hogwarts Mystery, focusing on character-driven dialogue, branching narratives, and world-consistent storytelling.

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Junior Narrative Designer

Yotta Studios

Sep 2019 - May 2021 (1 year 9 months)

• Developed narrative content for live-ops game environments, supporting ongoing story arcs and event-driven updates. • Aligned narrative delivery with gameplay systems and player engagement goals alongside design and cinematic teams.

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