Gina Sapién

Gina Sapién

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💥 Helping marketers build intentional remote careers by growing their personal brand | The Career Rebrand Accelerator is open | 10M+ organic views, 38+ mark...
Mexico

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Jobs verified_user 0% verified
  • Arc.dev
    Senior Marketing Manager, Social Growth
    Arc.dev
    Dec 2024 - Mar 2025 (4 months)
    Global hiring marketplace connecting companies with 1M+ vetted tech professionals across 190+ countries, backed by YC, Bain Capital Ventures, and Techstars, with $30M+ in funding. - Reported to the Head of Marketing and led a remote team of 3; owned social strategy and execution (organic + founder-led) to drive pipeline and brand awareness, supporting Arc’s successful acquisition by Toptal. - Scaled social media performance across 8 global accounts (LinkedIn, TikTok, Instagram, YouTube), increasing reach and engagement 8x in 6 months and growing 5,000+ followers. - Grew LinkedIn channel to 6M+ impressions in 6 months, driving a 4x increase in website traffic through employee-generated and founder-led content strategies. - Generated employer
  • T
    Founder, Career Coach and Fractional Head of Growth
    The Remote Marketer
    Aug 2024 - Current (2 years 1 month)
    Founder-led consultancy delivering career coaching for B2B SaaS marketers across 12+ countries and fractional growth for early-stage B2B SaaS startups (1M ARR), driving pipeline and audience growth through content-led strategies. - Built and delivered career positioning programs for 50+ marketers, driving $280K+ in salary increases and helping clients secure $60K+ roles within 90 days. - Scaled my personal brand from 0 to 72K+ followers in 18 months, generating 6M+ impressions and a 5-figure inbound business using AI-powered content systems. - Designed and executed multi-channel growth strategy (LinkedIn, newsletter, partnerships), building a 5,000-subscriber newsletter with 60% open rates and 20% CTR. - Secured brand partnerships and spons
  • Arc.dev
    Marketing Manager, Integrated Campaigns
    Arc.dev
    May 2023 - Dec 2024 (1 year 8 months)
    - Reported to the Head of Marketing and selected as Interim Head of Marketing (3-month) reporting directly to the CEO and leading a team of 5, owning go-to-market strategy and integrated campaigns to drive pipeline growth. - Led Arc 3.0 Product Hunt launch, achieving #1 Product of the Day, 2,500+ page views, and 450+ signups in 24 hours, generating high-intent leads for sales. - Owned end-to-end launch of HireAI, executing integrated campaigns across PR, content, partnerships, and social, generating 10+ Tier 1/2 placements and $30K+ pipeline. - Developed SEO and content strategy using AI-powered workflows, producing high-ranking assets (Top SERP, Top 25 job boards) and driving 30% increase in organic traffic. - Led co-marketing and partners
  • Arc.dev
    Growth Marketing Manager
    Arc.dev
    Dec 2021 - May 2023 (1 year 6 months)
    - Reported to the Head of Marketing; owned demand generation campaigns across newsletters, influencer programs, partnerships, and virtual events to drive employer-side pipeline and revenue. - Launched and scaled newsletter sponsorship program (600K+ subscribers), generating $10K/month in recurring revenue through partnerships with Stripe, Brex, and Oyster. - Built and executed influencer marketing program in Latin America (5M+ combined reach), driving 5,000+ signups and reducing customer acquisition cost (CAC) by 50%. - Created and scaled a repeatable virtual job fair program (playbooks, partnerships, and execution workflows) as a core acquisition channel, generating 10,000+ talent signups and $30K+ in revenue.
  • Compose.ly
    Growth Operations Manager
    Compose.ly
    Oct 2021 - Jan 2022 (4 months)
    Global content marketplace producing 50M+ words for brands like WebMD and Mailchimp, with $24M+ in annual revenue and a distributed network of freelance writers. - Reported directly to the CEO; built and optimized operational systems across a global marketplace of 200+ freelance writers and editors, improving fulfillment efficiency and delivery speed. - Developed and launched HubSpot chatbot and automated FAQ system, reducing response time by 50% and shortening sales cycle from 1 week to 2 days for self-serve clients. - Expanded the editor network from 5 to 50+ editors, increasing content production capacity 3x and enabling faster client delivery.
  • Compose.ly
    Community Manager
    Compose.ly
    Jun 2020 - Sep 2021 (1 year 4 months)
    - Reported to the Head of Operations; scaled community growth 4x through onboarding, lifecycle communications, and engagement programs, increasing activation, retention, and repeat contracts. - Built and optimized lifecycle communications (newsletter, onboarding, retention), achieving 35% open rates and 40% CTR, increasing engagement and repeat contract rates. - Managed customer success operations, handling 50+ daily support tickets and improving retention and satisfaction across both client and freelancer sides.
  • PicCollage
    Community Growth Intern (MBA)
    PicCollage
    Aug 2019 - Mar 2020 (8 months)
    Mobile app with 260M+ downloads and 15M+ monthly active users, backed by 500 Global, serving global markets across the U.S., LATAM, and Asia. - Reported to the Head of Community; led LATAM market expansion through localized content and growth campaigns, driving a 4x increase in downloads and $5,000+ in revenue within 1 month. - Partnered with Product and Engineering to manage customer feedback and resolve 250+ weekly support tickets, improving retention and reducing churn. - Analyzed user behavior and localization impact across LATAM markets, contributing to 25% increase in 30-day retention and improving user activation. - Supported growth of active user base by optimizing onboarding and localized content experiences, contributing to 20% in
  • PepsiCo
    Commercial Development Coordinator, Biscuits and Savory
    PepsiCo
    Aug 2017 - Feb 2018 (7 months)
  • PepsiCo
    Sales Strategy Coordinator, Biscuits
    PepsiCo
    Mar 2016 - Aug 2017 (1 year 6 months)
  • PepsiCo
    Sales and Marketing Trainee
    PepsiCo
    Mar 2015 - Mar 2016 (1 year 1 month)
  • Unilever
    Supply Chain Intern
    Unilever
    Jan 2014 - Dec 2014 (1 year)
Education verified_user 0% verified
  • National Chengchi University
    master, MBA, Master of Business Administration - MBA, Marketing/Marketing Management, General
    National Chengchi University
    Jan 2018 - Jan 2020 (2 years 1 month)
  • ColMed
    Community Management Certification, Digital Communication and Media/Multimedia
    ColMed
    Jan 2017 - Jan 2018 (1 year 1 month)
  • Tecnologico de Monterrey
    bachelor, Bachelor of International Business
    Tecnologico de Monterrey
    Jan 2010 - Jan 2014 (4 years 1 month)
  • Tecnologico de Monterrey
    High School Diploma, Business Administration and Management, General
    Tecnologico de Monterrey
    Jan 2007 - Jan 2010 (3 years 1 month)
This is a community-created genome.