AA Bajwa

With over 10 years of experience as a Salesforce Marketing Cloud Developer, I specialize in designing, implementing, and optimizing marketing automation solutions. My expertise includes Salesforce Marketing Cloud tools—Email Studio, Journey Builder, Mobile Studio, and Social Studio— allowing me to create impactful, personalized customer experiences. I am proficient in AMPscript, SQL, and API integrations, with advanced skills in AMPscript, Server-Side JavaScript (SSJS), HTML, CSS, and JavaScript for dynamic content and custom templates. My experience covers REST and SOAP APIs, data extensions, and data modeling, as well as data import, export, and transformation using tools like Import Wizard and SQL Queries. I excel in tracking and reporting with Email Studio reporting, Analytics Builder, and Google Analytics, and have familiarity with Einstein Analytics and AI-driven predictive modeling. I ensure compliance with data privacy regulations such as GDPR, CCPA, and CAN-SPAM. My technical project leadership includes system architecture analysis, solution design, scalability planning, and stakeholder communication, complemented by expertise in Salesforce development with Apex, Visualforce, Lightning Components, and Salesforce Lightning Experience (LEX).