Ryan Bitzer

Chief Executive Officer

Digital Media Management

Jan 2025 - Current (1 year 7 months)

Senior Vice President, Platform & Strategy

Digital Media Management

Mar 2023 - Jan 2025 (1 year 11 months)

Vice President, Social Platform & Strategy

Digital Media Management

Dec 2021 - Mar 2023 (1 year 4 months)

Senior Director, TV and Streaming

Digital Media Management

Jun 2017 - Mar 2023 (5 years 10 months)

Director, Consumer Marketing

Fullscreen Media

Nov 2016 - Jun 2017 (8 months)

Develop overall marketing strategy for Fullscreen SVOD service and original programming (20+ series) across all customer acquisition channels including social, push, email, search, paid media, and on-channel Ideate on ever-changing conversion funnel as the service advances through technology roadmap Concept and design all creative assets such as key art, trailers, social graphics, etc. Oversight and management of all marketing agencies: Social AOR, key art, events, etc. Present ongoing strategy and performance to C-Suite executives Key point of contact with all talent/talent teams for influencer activations Create and maintain overall SVOD marketing budget, as well as individual campaign budgets Consult with programming team through the gre

Senior Manager, Digital Marketing

Starz Entertainment

Feb 2015 - Nov 2016 (1 year 10 months)

Ownership of digital marketing campaigns encompassing social, email, dotcom, and more for STARZ Original series: Outlander, Ash vs Evil Dead, American Gods, Flesh & Bone, The Girlfriend Experience, Blunt Talk, etc. Manage Social AOR agency as well as all vendor relationships for campaign executions including website development, social activations and creative development. Lead strategic and creative development for all digital channels including social creative, digital display ads, assets for STARZ.com, email, etc., in addition to strategic feedback for key art, trailers, etc. Coordinate with international distributors to provide key campaign strategy and series insights, as well as opportunities for integration and promotion. Deliberate

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Supervisor, Engagement - NBC Entertainment

MXM Social

Oct 2013 - Feb 2015 (1 year 5 months)

On-site senior social strategist for NBC Entertainment, designing and implementing social campaigns for the scope of NBC's primetime line-up. Oversee large team of Community Managers executing social strategy across NBC social properties Design and coordinate strategic paid media campaigns Responsible for creating, coordinating and launching original social content across platforms Agency expert in Tumblr - Lead the development and execution of Tumblr strategy and best practices for the scope of NBC properties in addition to training other client teams across the agency Provide consultation on: effective engagement strategy, competitive platform activity, thought leadership, Social Media forecasts and best practice

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Senior Community Manager

MXM Social

Jun 2012 - Sep 2013 (1 year 4 months)

Build and implement Social Media campaigns across platforms and events Provide consultation on: effective engagement strategy, competitive platform activity, thought leadership, Social Media forecasts and best practice Acts as 'the steward' for clients' brand voice across social platforms Develop industry/vertical expertise to leverage engagement knowledge for campaign strategy

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Online Analyst, Corporate Practice

MXM Social

Sep 2010 - Jun 2012 (1 year 10 months)

-Create and manage brand presence through Social Media platforms including Facebook, Twitter, Foursquare, YouTube and Flickr. -Monitor and analyze daily conversation for clients through tools including Radian6, Sysomos, Facebook/Google Analytics and Buddy Media. -Execute new brand campaigns for clients by employing innovative social marketing strategies. -Forge new relationships with Blogger networks for client promotions and initiatives within the Blogosphere. - Contributor to the NMS Blog

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Social Media Manager / Tasting Room Associate

White Hall Vineyards

Apr 2009 - Aug 2010 (1 year 5 months)

Launched brand presence for White Hall Vineyards on social media platforms such as Facebook and Twitter. Retained extensive knowledge of viticulture and the wine making process. Gave tastings and tours to visiting guests.

Sales Associate

Lacoste

Mar 2006 - Dec 2007 (1 year 10 months)

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