Director, Consumer Marketing
Fullscreen Media
Nov 2016 - Jun 2017 (8 months)
Develop overall marketing strategy for Fullscreen SVOD service and original programming (20+ series) across all customer acquisition channels including social, push, email, search, paid media, and on-channel
Ideate on ever-changing conversion funnel as the service advances through technology roadmap
Concept and design all creative assets such as key art, trailers, social graphics, etc.
Oversight and management of all marketing agencies: Social AOR, key art, events, etc.
Present ongoing strategy and performance to C-Suite executives
Key point of contact with all talent/talent teams for influencer activations
Create and maintain overall SVOD marketing budget, as well as individual campaign budgets
Consult wi