Anabelle Smith

Vice President, Global Marketing

Spinnaker Support

Feb 2026 - Current (9 months)

Vice President of Strategic Alliances

Datavail

Feb 2025 - Feb 2026 (1 year 1 month)

As VP of Strategic Alliances at Datavail, I drive high-impact partnerships that fuel business growth, innovation, and customer success. With a strong background in strategic alliances and growth marketing, I help organizations unlock new opportunities through collaborations and go-to-market initiatives.

I specialize in building and scaling partnership ecosystems, enhancing market positioning, and creating strategies that drive long-term success. By aligning business development with marketing, I help organizations maximize the value of their alliances.

Passionate about win-win partnerships, I thrive on identifying synergies that create value for all stakeholders. Let’s connect and explore new opportunities to grow toge

Vice President of Growth Marketing

Duck Creek Technologies

Aug 2024 - Feb 2025 (7 months)

Senior Director of Global Alliances and Demand Generation

Navisite

Nov 2023 - Aug 2024 (10 months)

Director, Demand Generation

Navisite

Jul 2022 - Nov 2023 (1 year 5 months)

As Director of Demand Generation, I am responsible for the strategy and execution of marketing programs that capture and nurture marketing leads across multiple channels. These programs include outreach to our existing database through marketing automation; net new lead generation through events, content syndication, and alliances marketing; and optimizing the use of our website as a lead generation channel through SEO and chatbot marketing.

I'm a Martech dynamo covering a robust stack: Salesforce, Pardot, Outreach, Drift, Zoominfo, and more!
• Promoted to the role of Director of Demand Generation to lead the organization's efforts in driving lead generation, customer acquisition, and revenue growth
• Develop and exec

Director, Alliances Marketing

Navisite

Apr 2022 - Jul 2022 (4 months)

• Elevated to the position of Director of Alliances Marketing based on demonstrated leadership and excellence in the Senior Marketing Manager of Alliances role
• Provide strategic direction and leadership for the Alliances Marketing team, overseeing the development and execution of marketing strategies, partnerships, and initiatives
• Collaborate closely with senior executives, product management, sales, and cross-functional teams to align alliance strategies with overarching business goals
• Drive the growth and management of strategic partner relationships, fostering collaboration through co-marketing programs, joint initiatives, and alliance development
• Lead efforts to expand the partner ecosystem, identifying and

Sr. Marketing Manager, Alliances

Navisite

Feb 2020 - Apr 2022 (2 years 3 months)

As the first Sr. Marketing Manager of Alliances at Navisite, I spearheaded the Alliances Marketing Strategy development with a growing partner ecosystem. In my role, I created, managed, and executed marketing strategies, enablement materials, and go-to-market initiatives for our partners to drive awareness, demand, and pipeline.
• Obtained an AWS Cloud Practitioner and AZ-900 certifications to enhance technical expertise, enabling targeted messaging and collaboration with cross-functional teams
• Developed and managed co-marketing programs, including joint webinars, events, and campaigns, to strengthen collaborative partnerships and expand audience reach
• Continuously monitored partner marketing performance, utilizing data-d

Sr. Manager, Demand Generation

OPTIMA HEALTHCARE SOLUTIONS

Aug 2018 - Feb 2020 (1 year 7 months)

Worked closely with the VP of Demand Generation and Operations to strategize and meet aggressive targets.
• Owned the lead management process from lead capture to follow-up
• Tracked funnel marketing metrics and provided recommendations on programs and campaigns
• Plan and execute multi-touch, outbound, and inbound marketing programs to increase brand awareness and exceed company-wide growth goals
• Optimized lead lifecycle management processes, including lead stages and lead hand-off process to ensure prospects are continually moving through the funnel
• Identified and vetted data sources for list acquisitions
• Tested, optimized, and iterated on the lead generation workflow and process
• Managed agency a

Trade Show and Events Marketing Manager

OPTIMA HEALTHCARE SOLUTIONS

Feb 2016 - Aug 2018 (2 years 7 months)

My goal was to provide unique and memorable client and prospect event experiences while simultaneously moving and shaking our pipeline through trade shows, pipeline acceleration events, meetings, a Customer Summit, workgroups, etc. I focused on tracking and measuring incoming leads to provide accurate campaign analysis and event ROI.
• Manage the day-to-day planning and execution of 35+ trade shows, industry conferences, sponsorships, and client-facing events
• Collaborate with the marketing and sales teams to develop large and small-scale event plans that contribute to Optima’s growth and brand awareness
• Create a calendar and budget for all tradeshows and events and present them to the Chief Revenue Officer and VP of Mark

Marketing / Research Analyst (Contract)

Sports Marketing Surveys USA

Sep 2015 - Feb 2016 (6 months)

• Identified, developed, and evaluated marketing strategies based on knowledge of company objectives and market trends
• Oversaw the creation of booth literature, sample items, etc.
• Responsible for email marketing campaigns to promote upcoming surveys and trade shows
• Responsible for managing and updating SportsMarketingSurveysUSA.com advertising our upcoming trade show
• Identified, developed, and evaluated marketing strategies based on knowledge of company objectives and market trends
• Promoted brand awareness through SEO optimization and attractive web design
• Monitor website metrics to foresee

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Marketing Manager

Locus Traxx Worldwide

Mar 2014 - Aug 2015 (1 year 6 months)

At Locus Traxx Worldwide, I focused on an Integrated Marketing approach and utilizing CRM tools (Salesforce) to successfully measure marketing operations, planning, execution, and analytics across all channels: digital, social, and traditional media.

Some of my responsibilities included:
• Responsible for annual trade show budget of $1.5 million; consistently stayed within budget and eliminated unnecessary expenses
• Oversaw the shipping of all trade show materials, including booths, graphics, displays, literature, sample items, etc.
• Traveled to 3 to 4 trade shows and events annually. Identified and ordered show services
• Oversaw set-up & teardown of booth and equipment
• Identified venues for corporat

Marketing Account Manager

Red Spot Interactive

Jun 2012 - Mar 2014 (1 year 10 months)

As a Marketing Account Manager at Red Spot Interactive, my primary responsibility was managing client marketing campaigns, managing the website launching process, and objectively measuring the success of diverse marketing affiliates. In addition, I drove our client's online presence through content strategy, link building, and keyword strategy to increase rankings on all major search networks.

On a daily basis, my main focus relied on:
• Recommended and implemented changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
• Track, report, and analyze website analytics, PPC initiatives, and campaigns
• Develop and implement link-building strategy
• Manage

Inside Sales - Customer Agreement Manager

Nuco

Dec 2010 - Dec 2011 (1 year 1 month)

• Grew customer base and surpassed 400+ signed agreements in a 7 month period, while tackling diverse projects to ensure account accuracy.
• Leveraged social media to develop customer rapport resulting in new business valued at $30,000+ in revenues.
• Identified and resolved potential issues to increase customer loyalty.
• Limited attrition while providing effective customer solutions, responsive to customer needs and to ensure profitability. Saved 64% of accounts that were trying to cancel their CO2 service.
• Communicated daily with restaurant owners, managers, and franchisees in order to identify potenial issues that would threaten account accuracy.

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Regional Sales Manager

Vortex Tennis LLC

Jun 2009 - Jan 2011 (1 year 8 months)

• Organized and executed sales and promotional displays at high traffic tennis events in Orange County, California
• Created accounts for the four newly conceived lines of Vortex rackets through person to person marketing with local teaching professionals
• Entered several local exhibitions using the rackets in order to gain further exposure for the line

Sales & Marketing Representative

Velocity Sports Performance

Jan 2007 - Aug 2007 (8 months)

• Contacted existing clients to seek new opportunities within the athletic market.
• Organized renewal programs to continually solicit referrals from existing clients while encouraging renewals for 100% of clients nearing contract expiration.
• Implemented in-center, public and community relations, marketing and promotional programs.
• Exceeded the center’s monthly goals in generating new athlete enrollment.

Marketing & PR Manager for Central America and the Caribbean

PUMA

Sep 2005 - Apr 2006 (8 months)

• Implemented the annual marketing plan including the development of new cinema, billboard and print campaigns.
• Created a strategy that would win the Costa Rican Soccer Team’s participation to wear PUMA during the 2005 FIFA World Cup in Germany. Costa Rica played Germany in the opening round which led to increased exposure for the brand.
• Recruited and signed top athletes/personalities such as Roberto Kelly (former MLB Baseball Player and current first base coach for the San Francisco Giants) to wear PUMA.
• Organized promotional activities such as product-release parties and autograph signings in retail stores.
• Developed visual merchandising and point-of-sale displays for retail stores.
• Created press releas

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Marketing and Visual Merchandising Coordinator

Fila Nike

May 2005 - Oct 2005 (6 months)

• Coordinated and implemented all marketing functions for the region.
• Created marketing and sales strategies while leading sales training for new product releases.
• Recruited and signed top tennis players in the region to wear and endorse products. For example, Jean-Julien Rojer, who has been ranked as hight as #13 in ATP (Association of Tennis Professionals) doubles ranking.
• Product Line Manager for Footwear at NIKE.

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Anabelle Smith

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