Armir Harris is an Austin based CEO focused on modernizing and scaling the charter bus industry through technology. As the founder of CharterUP, he built the largest charter bus marketplace in North America, integrating a network of over 10,000 buses and transforming a historically fragmented, offline industry into a seamless digital experience.
Under his leadership, CharterUP processes thousands of requests daily and uses data, AI, and automation to streamline booking, pricing, and operations while improving the customer experience. The platform serves tens of millions of passengers annually across North America and has brought transparency, efficiency, and reliability to group transportation at scale. In parallel, Armir has led early efforts to integrate electric and autonomy ready vehicles into the platform, positioning CharterUP at the forefront of next generation mobility.
