Analytics Driven Engagament
Jun 2011 - Dec 2012 (1 year 7 months)
Web analytics-based targeting plays a key role in creating a frictionless optimization cycle, delivering continually optimized visitor segments and dramatically improved business results.
Integrating with Google Analytics, LiveEngage utilizes a proprietary algorithm to analyze data such as page views, navigation paths, bounce rates, and entry and exit points, and determines the best pages for engagement along with the optimal timing for each selected page.
Based on these findings, new segments are automatically created and deployed, and are always open to administrative editing.
As website content and/or aggregate visitor behavior changes, the segments will automatically change at regular set intervals, based on the latest website analytics