Alexandra López Comesaña

Alexandra López Comesaña

About

Detail

Digital Marketing Manager at BIMBA Y LOLA
A Coruña, Spain
Contact Alexandra regarding: 
work
Full-time jobs

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • Wetaca
    Affilliate & Influencer Marketing Manager
    Wetaca
    Mar 2025 - Current (1 year 8 months)
  • E
    Professor. Master in Digital Marketing Strategy
    Escuela de Finanzas
    Mar 2022 - Current (4 years 8 months)
  • Bimba y Lola
    Digital and CRM Marketing Manager
    Bimba y Lola
    Mar 2021 - Feb 2025 (4 years)
    o Marketing strategies planning, focused on branding and performance for the main markets of BIMBA Y LOLA, coordinating the full channel strategy with agencies (Social Paid Media: FB, IG, TikTok and Pinterest - SEM - YouTube - SEO). o CRM project leader through all markets, alongside IT, analytics and sales departments.
  • Bimba y Lola
    CRM Executive
    Bimba y Lola
    Dec 2018 - Feb 2021 (2 years 3 months)
    o Develop engagement and retention strategies across all the markets (14). o Implement tactical changes efficiently on ongoing emailing campaigns – email templates, targeting, campaign planning optimisation, A/B testing. o Delivering email campaigns and analysing results KPIs (open and click rates, traffic to the website, conversion rate). o Optimising systems and tools, leading the migration from Cheetah Mail to Selligent Marketing Cloud (Selligent Award 2019). o Push notificacions and SMS single shot campaigns.
  • Smartbox Group
    Email Marketing Specialist
    Smartbox Group
    Jan 2017 - Dec 2018 (2 years)
    o Planning and executing e-CRM campaigns for France (main market), Italy and Spain to a 1M Database. o Copywriting and preparing weekly newsletters (HTML editor, Dreamweaver) via emailing tools (Selligent, Smartfocus and Cheetah Digital). o Establish email performance benchmarks, summarise key insights, and provide recommendations to improve email performance. o Manage email marketing process including communication planning, list segmentation, delivery and conversion reporting (Adobe Analytics, Power BI, Google Analytics).
  • Smartbox Group
    REM Intern
    Smartbox Group
    Oct 2016 - Dec 2016 (3 months)
    o Support to the Retention and Engagement Marketing (REM) team in the execution of best in class CRM activities across the Italian and Spanish markets. o Building of newsletter on a weekly basis. o Supporting the REM team in the delivery of changes to the transactional emails. o Supporting REM team on projects outside the delivery of newsletters.
  • Tommy Hilfiger
    Sales Associate
    Tommy Hilfiger
    May 2016 - Oct 2016 (6 months)
    o Maximize sales volume. o Demonstrate effective written and verbal communication skills. o Maintain visual presentation standards that are consistent with division philosophy and direction.
  • S
    Sales Development at Custom Drinks
    Sep 2015 - Mar 2016 (7 months)
    o Store Merchandising - Improving product placement in retail point of sales (POS) market growth strategy for growing sales products. o Preventing product shortages and over-capacity analysis on competitors market trends. o Guaranteeing fulfilment of agreements reached with HQ. o Closing tasting and POS orders.
  • enfemenino
    Online Magazine Editor
    enfemenino
    Dec 2014 - Aug 2015 (9 months)
    o Producing web content for various sections: Entertainment, Beauty, and Relationships. o Developing content for Fashion section; coverage of fashion shows and new season collections. o Analysing SEO positioning of content; re-optimization of articles to increase web visibility.
  • enfemenino
    Video Blogger at Las cosiñas de Ale
    enfemenino
    Jul 2014 - Dec 2016 (2 years 6 months)
    Video Blog. Content: Weekly varying topics related to fashion and beauty world. After a year the channel reached 52,000 subscriptions and has reached an audience of over 7,000,000 people.
  • Red Bull
    Communications Assistant
    Red Bull
    Jan 2014 - Oct 2014 (10 months)
    o Managing prime brand events o Developing and maintaining database o Running the media magazine, media coverage and write-up content for redbull.com o Coordinating and handling event press accreditations (national and international) o Reporting and briefing to the team on both the preparation and outcome of events
  • E
    Language, etiquette and image hostess
    Eventos y Servicios Norte
    Sep 2013 - Dec 2013 (4 months)
    o Promoting brands on behalf of the company o Ensuring the highest level of Customer Service amongst the team
  • Red Bull
    Wings Team Coordinator
    Red Bull
    Apr 2013 - Dec 2013 (9 months)
    o Coordinating North-West area hostess teams o Managing workplaces of several teams; on occasion in charge of teams with 15 members o Maintaining product stock, marketing strategies & promotion in each team’s area o Monitoring and keeping track of expenses o Analysing feedback results and developing future strategies
  • Red Bull
    Wings Team Member
    Red Bull
    May 2012 - Jun 2015 (3 years 2 months)
    o Promoting brand locally to capture future end-customers and retain loyal customers
Education verified_user 0% verified
  • M
    Bachillerato
    Miralba Vigo
  • Escuela Oficial de Idiomas
    C1 italiano
    Escuela Oficial de Idiomas
  • U
    Journalism Degree
    University of Santiago de Compostela
    Jan 2009 - Jan 2013 (4 years 1 month)
This is a community-created genome.