Marketing Director
BioFlux IonFlux Cellular Analysis Systems
Feb 2023 - Aug 2023 (7 months)
• Hired by the CEO to overhaul and rebuild the marketing function, to record profits, ahead of acquisition
• As acting CMO, defined the short- and long-term commercial strategy while executing on day-to-day operations
• Developed global positioning, value proposition, and messaging; managed vendor relations and partners