Adam Haining

I've spent my career as a CTO inside a digital marketing agency — which means I've lived at the intersection of marketing strategy and engineering reality. I know what it looks like when a tech stack scales, and I know what it looks like when it quietly falls apart. Most growing companies have the same problem: they've invested in the tools, but the data isn't trusted, the systems aren't connected, and nobody with real technical depth owns the problem. The result is wasted spend, missed conversions, and a team making decisions in the dark. That's the gap I fill. Through Full Count Digital, I work with startups, agencies, and mid-market companies on the things that actually move the needle — enterprise web analytics, marketing automation, integrations, revenue operations, and conversion optimization. I specialize in Adobe Analytics and Adobe Customer Journey Analytics on the enterprise analytics side, and HubSpot and Salesforce on the RevOps side — helping teams build the infrastructure that connects their marketing, sales, and data into something that actually works together. For enterprise teams, I also embed as an ongoing operational partner — running and executing analytics platforms and tag management programs at scale, not just setting them up and walking away.For companies that need ongoing technical leadership without a full-time CTO, I offer fractional engagements where I embed with your team and own the strategy. I'm not a consultant who hands you a report and moves on. I get into the work. If your data and technology aren't pulling their weight, let's talk.